<div>Position: Content Writer</div> <div>About Plobal Apps: Plobal Apps is a SaaS platform that helps online stores build mobile apps with zero coding. As one of the largest app builders in the Shopify ecosystem, we power mobile apps for the world&#39;s fastest growing brands like Libas, Kyte Baby, Baileys Blossom&rsquo;s and others. We enable the mobile commerce journey for our customers and help them drive installs, engage customers and scale revenue. We&rsquo;ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital &amp; Better Capital. About the role Position: Content Writer (B2B SaaS - Mobile App Development) Location: Pune Compensation: Based on Experience up to 10 LPA Timings : Must be able to work 3-4 hours in the eastern time zone to overlap with key stakeholders Position Overview: We are seeking a highly skilled and dynamic Content Writer to join our Marketing team. As a key member of our team, you will be responsible for creating engaging and compelling content tailored for our target audience in the B2B space. The ideal candidate will possess a deep understanding of the latest marketing tools and trends, with a proven track record of leveraging AI tools to develop innovative campaigns that drive results. Additionally, they should be well-versed in conversion rate optimization (CRO) principles and be highly data-centric.</div> <div>&nbsp;</div> <div>What you will do: ● Develop creative and strategic content for various marketing channels including websites, blogs, social media, email campaigns, sales decks, and more. ● Collaborate with cross-functional teams to brainstorm and execute integrated marketing campaigns that align with business objectives. ● Stay up-to-date with the latest industry trends, marketing tools, and technologies, particularly in the realm of AI and automation. ● Utilize AI tools and analytics to analyze data, optimize content performance, and drive continuous improvement. ● Implement conversion rate optimization (CRO) strategies to maximize the effectiveness of content in driving desired actions from the audience. ● Conduct thorough research on industry-related topics to generate fresh ideas and insights for content creation. ● Write clear, concise, and compelling copy that resonates with our target audience and drives engagement. ● Ensure all content adheres to brand guidelines and maintains a consistent tone and style across all platforms. ● Monitor and respond to feedback from customers and stakeholders to continuously refine and enhance content strategy.</div> <div>&nbsp;</div> <div>Content Writer Requirements: ● Bachelor&rsquo;s degree in Marketing, Communications, English, or related field. ● Proven experience as a Content Writer or similar role, preferably in the B2B SaaS or technology industry. ● Exceptional writing, editing, and proofreading skills with impeccable attention to detail. ● Strong understanding of SEO principles and best practices. ● Proficiency in utilizing AI tools and marketing automation platforms to streamline content creation and distribution. ● Familiarity with conversion rate optimization (CRO) techniques and methodologies. ● Highly data-centric with the ability to analyze and interpret data to drive content decisions. ● Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment. ● Excellent communication and collaboration skills with a positive attitude and a willingness to learn and adapt. ● Creative thinking and problem-solving skills with a passion for driving innovation in marketing</div>