Retention Business Analyst
About Nua
Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.
Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a
mission to develop holistic and personalized solutions for solving real problems that women face. We
do this by building a wellness platform with great products, an impactful community and a personalized
customer experience. With a growing community of over 15 lakh women, we are already India’s largest
and most engaged digital-first FemTech brand.
Our story began with a pad. And not just any pad that could be picked off the shelves but one that was
truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive
and effective products that are Made Safe certified and backed by science. We continue to co-create
products with our community and fuel the D2C revolution through deep consumer insights and
investments in technology.
Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox
Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and
Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and
creating real impact in a fast-paced and wildly creative environment, then you might just be the person
we are looking for.
Key Responsibilities:
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Deep-Dive & Root-Cause Analysis – Conduct detailed analyses with respect to
customer churn, repurchase rates, revenue and LTV projections, results and P/L view
of experimental campaigns and other initiatives, and other ad-hoc business analytical
requirements
Insights & Decision Support – Work closely with Data Analyst to extract, consolidate,
and interpret data from multiple sources to surface trends, uncover patterns, and
highlight key levers for Retention growth and profitability
Business Review Management – Lead preparation of data for weekly and monthly
reviews, highlight areas that require attention, and share insights to improve the same
Variance & KPI Tracking – Deliver variance analysis vs. revenue and spends targets
Dashboards & Reporting – Build and maintain dashboards, reports, and visualizations
that provide real-time visibility into business performance across channels and product
categories
Preferred Qualifications
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CMA / MBA (Finance) / Postgraduate in Finance / or graduate with a strong finance and
business background.
Minimum 2 years of progressive experience in business analytics, business finance,
FP&A, or a similar role, ideally within consumer brands, D2C, FMCG, or high-growth
start ups.
Strong understanding of profitability drivers, and key business metrics.
Advanced proficiency in Microsoft Excel/Google Sheets (pivot tables, lookups, complex
formulas); exposure to SQL or BI tools (Power BI, Looker, Tableau) is an advantage.
Analytical and detail-oriented mindset with strong problem-solving abilities.
Excellent communication and data storytelling skills to translate analysis into
actionable business insights.

Aspect
Details
Company
NUA (D2C women’s wellness / period-care brand)
Role
Retention Business Analyst
Location
Mumbai (on-site / hybrid)
CTC
₹8 LPA fixed
Industry
D2C / E-commerce / Subscription-led brand

Area
Expectation
Core strength
Very strong Excel
Nature of work
Business analysis + hypothesis building
Data ownership
Data is prepared by Data Analyst
This role’s job
Interpret, question, analyze, and explain data
Output
Insights, churn reasons, retention