Sr. Performance Marketing Analyst/ Sr. Paid Analyst About Us : We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 9 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success. Why Join Digichefs We are a boutique Digital Marketing Company focused on performance led to creative campaigns. A tight team of 60+ makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner. Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us! PRIMARY RESPONSIBILITIES: ● Develop and execute paid media campaigns across multiple digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. ● Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance. ● Monitor and analyze campaign metrics and KPIs to identify trends, insights, and areas for optimization. ● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. ● Generate regular reports to showcase campaign performance and provide actionable recommendations. ● Collaborate with internal teams, including content creators and designers, to ensure cohesive campaign execution. ● Stay updated on industry trends, platform updates, and best practices to drive innovation and improve campaign effectiveness. ● Conduct A/B testing and other experiments to optimize campaign elements, including ad copy, landing pages, and targeting. ● Provide strategic recommendations to clients based on data-driven insights and campaign performance analysis. ● Stay informed about industry trends, competitor activities, and emerging technologies to proactively identify opportunities for growth. QUALIFICATIONS, SKILLS, EXPERIENCE: ● Bachelor's degree in Marketing, Advertising, or a related field. ● Proven experience (2-3 years) in managing paid media campaigns across various platforms. ● In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. ● Strong analytical skills with the ability to interpret complex data and provide actionable insights. ● Proficient in using analytics and reporting tools to track campaign performance (e.g., Google Analytics, Data Studio, Google Sheets, etc). ● Agency background preferable