<p dir="auto">2. Performance Marketing&nbsp;</p> <p>&nbsp;</p> <p>The role includes strategizing and implementing the right strategies across different ad&nbsp;platforms (facebook,&nbsp;instagram&nbsp;and google), email and&nbsp;whatsapp/sms&nbsp;marketing. The role requires the candidate to be very proficient with ad platforms and other tools. The role also requires a deep understanding of the creatives for the ads. He/she should be able to understand which creatives are working well and which ones are not and work with the marketing team to continuously improve the ads and the emailers. The candidate should have a natural flair for crunching and&nbsp;analyzing&nbsp;numbers.</p> <p>&nbsp;</p> <p>4-5 years of experience in a good performance marketing agency/D2C brand. Experience in running the ads of a fashion brand is a prerequisite.</p>