Key Responsibilities:
● Strategy Development: Collaborate with the marketing and product teams to
develop comprehensive B2B PLG marketing strategies aligned with business
objectives and target market segments.
● Customer Segmentation: Conduct research to identify and understand key B2B
customer segments, their pain points, and preferences to tailor marketing initiatives
effectively.
● Product-Led Onboarding: Design and optimize product-led onboarding experiences
for B2B customers, leveraging self-service resources, tutorials, and in-product guides
to drive activation and adoption.
● User Acquisition: Implement innovative tactics to drive inbound lead generation,
including content marketing, SEO, paid advertising, and referral programs, with a
focus on leveraging product-led growth principles.
● Conversion Optimization: Continuously analyze and optimize conversion funnels,
user flows, and touchpoints to improve conversion rates and drive scalable growth.
● Retention Strategies: Develop and execute retention strategies to increase
customer lifetime value (CLV), reduce churn, and drive upsell and cross-sell
opportunities through personalised communications and engagement initiatives.
● Performance Tracking: Establish key performance indicators (KPIs) and metrics to
track the effectiveness of B2B PLG marketing initiatives, and provide regular
reporting and insights to stakeholders.
● Market Research: Stay informed about industry trends, competitive landscape, and
emerging technologies in the Web3 space, and translate insights into actionable
recommendations for the team.