Senior Marketing Manager | Scrabble

Posted on February 25, 2026

Job Description

Digital Marketing & Performance
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Manage remarketing, lead generation funnels, landing pages, and campaign tracking.

- Drive monthly leads with defined CAC targets
Content, Social Media & Brand
- Own and manage the company’s social media presence across LinkedIn, Instagram, YouTube, Facebook, X.
- Create and coordinate content: posts, blogs, case studies, emailers, newsletters, videos.
- Work with designers, video editors, and agencies to deliver high-quality marketing assets.
PR & Communications
- Build and maintain relationships with media, journalists, and industry communities.
- Drive press releases, founder stories, product announcements, and thought leadership.
Events & Offline Branding
- Plan and execute event participation, including setting up stalls, branding booths, and coordinating marketing materials.
- Explore relevant industry events, expos, and logistics summits for brand presence.

Influencer & Video Marketing
- Identify and collaborate with industry influencers, YouTubers, and niche creators.
- Lead the production of YouTube videos, testimonials, explainer videos, and customer stories.

Marketing Reporting & Analytics
- Prepare weekly MIS dashboards covering leads, CPL/CAC, campaign performance, social metrics, SEO, and content output.
- Use insights to optimize campaigns and brand activities.

3–8 years of experience in b2b marketing, preferably in logistics, fulfillment, SaaS, e-commerce enabler, B2B services.
Strong knowledge of Google Ads, Meta Ads, analytics tools, and CRM/automation tools.
Excellent skills in content planning, communication, storytelling, and social media.
Experience in event marketing, vendor coordination, and offline brand execution.
Ability to work cross-functionally with sales, operations, design, and leadership.
Creative mindset with strong analytical ability.

Competitive salary
Fast-paced, entrepreneurial workplace with strong cross-functional collaboration.
Great Team Culture
An opportunity to learn & grow with Mentorship