Associate Director- Content | Scrabble

Posted on September 4, 2024

Job Description

1. Content Creation:    - Develop comprehensive content strategies aligned with organisational goals and target audience preferences.    - Generate high-quality, original content that resonates with the target audience across various formats, including articles, blogs, videos, infographics, and podcasts.    - Conduct thorough research on industry trends, competitor activities, and audience demographics to aid content development.    - Collaborate with internal stakeholders, subject matter experts, and external partners to gather insights and ensure content accuracy and relevance.   2. Strategic Communication Management:    - Craft clear and impactful messaging for internal and external communications, including press releases, executive communications, and company announcements.    - Develop crisis communication plans and protocols to effectively manage and mitigate reputational risks.    - Maintain brand voice and tone guidelines per existing brand guidelines to ensure consistency across all communication channels.    - Monitor and analyse communication metrics to measure the effectiveness of messaging strategies and make data-driven adjustments as necessary.   3. Social Media Engagement and Campaigning:    - Adept with social media platforms for understanding trends and ideating on new social media campaigns, to enhance engagement. - Drive social media engagement and community growth through compelling content, interactive campaigns, and strategic audience targeting. - Monitor social media channels for trends, conversations, and opportunities to participate in relevant discussions and amplify brand messaging.   4. Content Architecture Design:    - Define and implement content architecture frameworks for websites, mobile apps, and other digital platforms to enhance user experience and navigation.    - Collaborate with UX/UI designers and developers to integrate content structures seamlessly into digital products and platforms.    - Conduct usability testing and gather user feedback to iteratively improve content architecture and information hierarchy.   5. Campaign Conceptualisation and Coordination:    - Lead cross-functional teams in the development and execution of integrated marketing campaigns, including branding initiatives, product launches, etc. - Monitor campaign performance metrics, such as reach, engagement, and conversion rates, and optimise strategies for maximum impact and ROI.   6. Content Editing and Enhancement:    - Manage comprehensive content audits with the team to identify gaps, inconsistencies, and opportunities for optimisation.    - Oversee and guide the team on content alignment for grammar, style, clarity, and accuracy, ensuring adherence to brand guidelines and editorial standards.    - Provide constructive feedback and guidance to content creators to elevate the quality and effectiveness of their work.    - Implement SEO best practices to optimise content for search visibility and organic traffic growth.   7. Adaptability in High-Pressure Environments:    - Thrive in dynamic and fast-paced environments, managing multiple projects simultaneously while maintaining attention to detail and meeting tight deadlines.    - Remain agile and flexible in responding to evolving business priorities, industry trends, and customer feedback.    - Demonstrate resilience and composure under pressure, problem-solving effectively and maintaining a positive attitude in challenging situations.   8. Utilisation of AI Tools for Content Optimisation:    - Leverage artificial intelligence and machine learning algorithms to analyse content performance, predict audience preferences, and personalise recommendations.    - Explore and experiment with emerging AI technologies, such as natural language generation (NLG) and content generation algorithms, to streamline content production processes and enhance creativity. 9. Project Management - Hands-on in leading projects with business teams, providing support from content as well as overall marketing perspective. - Ability to manage and execute end-to-end campaigns independently with business, corporate and leadership teams including outlining content agendas, aligning stakeholders, executing programmes, etc.

Job Description