New Product Development | Scrabble & Jigsaw

Posted on April 8, 2025

Job Description

Job Title: Head of NPD – Nutraceuticals Reports to: Chief Product Officer   Location:Mumbai, India   Company: Plix   About Us: Plix is a new age digital brand focusing on plant-based nutrition and personal care. It is currently a leader in various categories including weight management, pigmentation, acne, sexual wellness, hydration and sleep.     Backed by a strong r&d team, Plix operates with the agility of a startup but with 100% compliance to all regulatory and quality requirements. This is because of our uncompromising, and unmatched inputs in following/setting up dynamic processes that are unprecedented in the industry. In 2023, Plix was majority acquired by Marico.  If you’re ready to be a part of India’s largest plant-based company and work as a part of a young, dynamic and agile team of go-getters, apply with us.     Product Strategy & Development:**   - Lead the end-to-end development of new nutraceutical products, from concept through to launch.   - Work closely with the R&D, Marketing, and Sales teams to identify new market opportunities and align product development with business objectives.   - Drive innovation in product formulation, ensuring alignment with consumer trends and needs.   - Optimize existing product formulations to enhance efficacy, sensory appeal (taste, appearance), and cost-effectiveness.   - Manage the product lifecycle, from ideation and development to post-launch analysis.   - **Formulation Expertise:**   - Lead the design and optimization of product formulations to balance performance, sensory characteristics, and cost.   - Work with cross-functional teams to develop formulations that meet both functional efficacy and consumer sensory preferences (e.g., taste, texture).   - Conduct trials and evaluations to improve product quality and performance.   - Stay up-to-date with scientific advancements in ingredients, technologies, and formulation techniques within the nutraceutical industry.     *Cross-Functional Collaboration:**   - Collaborate with the marketing team to develop product positioning, messaging, and go-to-market strategies.   - Provide technical expertise to the commercial teams, including sales and customer support, ensuring that they are equipped with the knowledge to promote and sell products effectively. *Education:**    - Bachelor’s or Master’s degree in Nutraceutical Sciences, Food Science, Pharmaceutical Sciences, Biochemistry, or a related field. PhD is a plus.   - **Experience:**    - Minimum 8-10 years of experience in product development, formulation, or related roles within the nutraceutical, dietary supplement, or pharmaceutical industry.   - Proven track record of successful product launches, including product formulation, regulatory compliance, and market success.   - Experience leading cross-functional teams and managing product development cycles.   - Strong understanding of global regulatory requirements for nutraceuticals, including FDA, EFSA, and international markets.

Job Description