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Content Lead | Scrabble

Posted on August 10, 2023

Job Description

<div> <div> <div> <div> <p>Content Strategy:</p> <ul> <li> <p>● &nbsp;Collaborate with the founder to develop and execute content strategies that support the company&#39;s objectives and brand vision.</p> </li> <li> <p>● &nbsp;Conduct research and analysis to identify target audience preferences, content trends, and industry best practices.</p> </li> <li> <p>● &nbsp;Define content goals, objectives, and KPIs, and regularly evaluate performance metrics to optimize content eectiveness.</p> </li> <li> <p>● &nbsp;Stay up to date with content marketing trends and SEO best practices, implementing strategies to improve content visibility and engagement.</p> </li> <li> <p>● &nbsp;Work closely with the founder to understand their vision, goals, and requirements, providing regular updates and seeking feedback to drive content success.</p>
<p>Team Management:</p>
</li>
</ul> <ul> <li> <p>● &nbsp;Lead and manage a team of writers, providing guidance, feedback, and support to ensure the delivery of high-quality content.</p> </li> <li> <p>● &nbsp;Assign writing projects, set deadlines, and monitor progress to ensure timely completion.</p> </li> <li> <p>● &nbsp;Conduct regular performance evaluations, identify areas for improvement, and provide training opportunities to enhance the team&#39;s skills.</p> </li> <li> <p>● &nbsp;Ensure all content is aligned with brand guidelines, tone, and voice, maintaining a consistent and cohesive brand image.</p> </li> <li> <p>● &nbsp;Review and approve content created by the writing team, ensuring accuracy, clarity, and adherence to style and grammar standards.</p> </li> </ul> </div> </div> <img alt="page1image16814976" height="1.000000" src="blob:https://talenthirecls13.ceipal.com/882398a6-2295-45ef-b4da-e397bc476c5c" width="463.000000" /></div> </div> <div> <div> <div> <p>●&nbsp;Collaborate with cross-functional teams, such as marketing, design, and product, to ensure content supports overall marketing initiatives and aligns with product updates.</p> <p>Who We&rsquo;re Looking For</p> <p>We&rsquo;re looking for a creative person, who thinks outside the box. You must have:</p> <ul> <li> <p>● &nbsp;Exceptional writing, editing, and proofreading skills, with a keen eye for detail.</p> </li> <li> <p>● &nbsp;Strong understanding of content marketing principles and SEO best practices.</p> </li> <li> <p>● &nbsp;Experience managing a team of writers, providing guidance, feedback, and</p>
<p>fostering a collaborative environment.</p>
</li>
</ul> </div> </div> </div>
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