Performance Marketing Manager

Company Overview

Sonic Lamb is a next-generation headphone brand focused on creating hyper-personalized audio experiences that redefine how people engage with sound. By blending innovative hardware with immersive listening technology, Sonic Lamb is pioneering a new category in personal audio.

Job Summary

Sonic Lamb is looking for a highly execution-focused Performance Marketing Manager to drive measurable business outcomes and infuse strong direct-to-consumer (D2C) marketing expertise into the company. This role requires someone who can independently optimize paid acquisition strategies across major platforms and enhance in-house marketing capabilities.

Responsibilities

• Own end-to-end execution of performance marketing campaigns across:
  • Google Ads
  • Meta Ads
• Drive measurable improvements in:
  • Return on Ad Spend (ROAS)
  • Customer Acquisition Cost (CAC) efficiency
  • Conversion performance
  • Revenue growth
• Build, optimize, and scale acquisition campaigns across:
  • Search
  • Shopping
  • Performance Max
  • Meta conversion campaigns
  • Retargeting funnels
• Analyze campaign performance and continuously improve:
  • Targeting strategies
  • Creative assets
  • Funnel efficiency
  • Landing page performance
• Work closely with external content and creative agencies to:
  • Provide performance-led feedback
  • Guide creative direction based on campaign insights
  • Improve creative testing quality and speed
• Collaborate closely with the internal marketing team to strengthen in-house growth capabilities and develop marketing processes.
• Bring industry best practices and operational rigor into the organization.

Qualifications

• Experience: 3–6 years of hands-on performance marketing experience.
• Execution Expertise: In-depth knowledge of:
  • Google Ads
  • Meta Ads
• Proven track record managing significant monthly ad spends with measurable performance outcomes.
• Strong understanding of:
  • D2C growth systems
  • Attribution models
  • Funnel optimization
  • Creative testing methodologies
  • Retention and remarketing strategies.
• Previous experience with:
  • Strong D2C brands, preferably in consumer electronics or adjacent categories.
  • Ecosystem companies similar to Ultrahuman.
• Ability to work collaboratively with agencies while independently owning performance outcomes.
• Characteristics: Highly analytical, proactive, and driven by execution.

Preferred Skills

• Experience in building scalable paid acquisition systems.
• Strong understanding of data analytics tools and reporting for campaign performance.

Experience

3-6 years of relevant experience in performance marketing, preferably within D2C environments, especially in consumer electronics.

Environment

• Location: Bengaluru (Indiranagar)
• Work Setup: 6 days working, closely integrated with the internal marketing team, and an opportunity to play a foundational role as the marketing team scales in Bengaluru.

Growth Opportunities

• Chance to shape the growth journey of an innovative consumer audio brand.
• Direct impact on business growth and high ownership of marketing initiatives.
• Opportunities to work closely with founders and the core marketing team.

Benefits

• Opportunities for personal and career growth in a fast-moving consumer tech environment with significant growth potential.