Content & Brand Marketer

Company Overview

Project Shiv is set to revolutionize wealth management in India by offering a comprehensive discretionary mandate for High Net-Worth Individuals (HNWIs) and Ultra High Net-Worth Individuals (UHNIs). We manage capital across various investment avenues, employing advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to redefine the wealth management landscape.

Job Summary

The Content & Brand Marketer will be instrumental in building and establishing the brand of Project Shiv and the founder. This role focuses on cultivating trust and a credible voice in a market saturated with misleading financial advice. The marketer will strategize and create engaging content that resonates with the audience, fostering a connection that empowers potential clients with clear and honest financial insights.

Responsibilities

• Own social media: Manage the company's and the founder's social media accounts (LinkedIn, Twitter, Instagram, YouTube), including calendar management, content publishing, community engagement, and audience interaction.
• Build the founder's personal brand: Collaborate on creating written and video content that accurately reflects the founder's perspectives on wealth and markets, fostering a trusted following.
• Set the content strategy: Develop the content plan, defining messages, target audiences, platforms, and objectives while aligning with audience growth initiatives.
• Generate content ideas: Maintain a continuous flow of engaging content ideas in various formats—short-form, long-form, and visual—centered on audience interests.
• Protect the voice: Ensure all messaging is clear, simple, calm, and honest, avoiding hyperbole while maintaining brand integrity.
• Stay compliant: Ensure that all financial content meets SEBI regulations, avoiding guarantees or unrealistic return promises and submitting copy for compliance checks.
• Measure and learn: Monitor performance metrics (reach, engagement, subscribers, signups), analyze results, and adapt strategies based on what proves effective.

Qualifications

• Experience: A minimum of 4+ years in content, brand, or social media marketing with a substantial portfolio demonstrating your ability to successfully deliver diverse content (posts, newsletters, videos, campaigns).
• Writing Skills: Exceptional writing skills to simplify complex topics while maintaining an adaptable voice between the company and the founder.
• Hands-on Skills: Proficiency in managing social media accounts, developing content, and producing video content directly without heavy reliance on external parties.
• Strategic Acumen: Ability to align content strategy with audience growth and business objectives rather than merely focusing on surface-level metrics.
• Founder Engagement: Comfort in working closely with the founder, co-creating their voice, and thriving in a fast-paced, entrepreneurial environment.
• Sound Judgment: A strong sense of responsibility in communication, particularly as it pertains to financial advice impacting individuals' life savings.

Preferred Skills

• Interest or background in finance, investing, wealth management, or fintech, along with a strong willingness to delve into these areas.
• Experience with video content creation (scripting, editing, directing) and proficiency in short-form social media content.
• Previous experience in developing a personal or founder-led brand.
• Familiarity with SEBI regulations or a commitment to quickly learn financial marketing guidelines.

Experience

A minimum of 4 years of relevant experience in content, brand, or social media marketing, with proven work samples available for review.

Environment

This is a full-time position based in Delhi. The role entails contributing to an early-stage company culture where you will play a pivotal part in shaping the brand's identity.

Salary

Salary details are not specified.

Growth Opportunities

This position offers a unique opportunity to define the brand voice of a burgeoning company, with potential for significant career advancement as the organization grows.

Benefits

Information regarding specific benefits is not provided.