Job Title: GTM (Go-To-Market) Manager

Location: Mumbai -WFO
Company: Sanctuari Platform Pvt. Ltd.
Experience Required: 2–5 years (with 1–2 early-stage startup brand experiences preferred)
Industry: InsurTech / RiskTech / SaaS

About Sanctuari

Sanctuari is India's pioneering AI-powered Risk Intelligence and Insurance Platform. We combine intelligent risk analysis, advisory, and insurance distribution into one seamless experience for brokers, MSMEs, schools, and businesses. From risk insights to insurance placement—Sanctuari is your growth engine with protection built-in.

Role Overview

We are hiring a Go-To-Market (GTM) Manager to own and execute strategic initiatives across product launches, user acquisition, partnerships, and digital campaigns. The ideal candidate has strong hands-on experience in early-stage startups, understands digital marketing and sales operations, and can activate high-performance acquisition and growth channels.

Key Responsibilities

1. GTM Strategy & Launch Execution

• Design, plan, and execute GTM strategies for product features, lead marketplace rollouts, risk advisory modules, and new regional entries.
• Identify core value propositions per user segment (brokers, SMEs etc.) and localize messaging accordingly.
• Own timelines, milestone tracking, and feedback loops during launches.

2. Digital Marketing & Channel Activation

• Launch and manage performance marketing campaigns (Google, LinkedIn, Meta, WhatsApp) to generate B2B leads and traffic.
• Optimize inbound and outbound funnels, landing pages, and retargeting workflows.
• Activate content and social channels to position Sanctuari as a thought leader in InsurTech and RiskTech.

3. Partnership Development

• Build and manage partnerships with brokers, SaaS resellers, aggregators, and complementary platforms.
• Activate co-branded GTM campaigns and referral-led growth strategies.
• Draft and execute partner onboarding workflows and track performance KPIs.

4. Customer & Channel Onboarding

• Work with the product and Sales teams to enable smooth onboarding experiences for advisors, brokers, and enterprises.
• Design onboarding journeys for different subscription models and lead marketplace access.

5. Sales Ops & Enablement (0–1 Year Experience)

• Support sales reporting, CRM hygiene, deal tracking, and documentation of pipeline health.
• Assist in defining and tracking sales KPIs across partner acquisition and retention.
• Prepare sales collateral, presentations, and email templates for scale.

6. Analytics, Feedback & Optimization

• Monitor campaign and GTM performance using tools like Google Analytics, HubSpot, or Mixpanel.
• Collect feedback from the field and iterate on positioning, pricing, or onboarding as needed.
• Maintain reporting dashboards for management on growth metrics.

What We’re Looking For

• 2–5 years of work experience, with at least 1–2 roles at early-stage startups that launched new products or markets.
• Hands-on digital marketing and channel activation experience.
• Exposure to partnership development and ecosystem growth.
• 0–1 year experience in sales operations or related functions is a plus.
• Clear communicator with strong analytical, coordination, and storytelling skills.
• Prior experience in SaaS, marketplaces, InsurTech, FinTech, or B2B product environments is a plus.

Nice to Have

• Experience with tools like HubSpot, Notion, Webflow, LinkedIn Ads, Meta Ads Manager, Mixpanel, or Retool.
• Understanding of lead generation workflows and B2B funnel economics.
• Familiarity with insurance, compliance, or B2B SaaS growth models.

 

 

 

Why Join Sanctuari?

• Build the future of AI-driven risk and insurance from the ground up.
• Work with passionate founders and own outcomes, not just tasks.
• Flexible work culture, ownership-first mindset, and impactful problems to solve.
• Be part of a platform transforming how India protects its businesses.