<h1>Title</h1> <p>We are in our 0 to 1 stage. Head, VP, Director, CMO all mean the same to us.</p> <p>We are more clear of our goals and acceptance criteria.</p> <h1>Goals</h1> <h2>3 months</h2> <ol> <li>500 WTU to 3500 WTU</li> <li>GTM in motion - Identify and scale 1+ distribution channel</li> <li>Brand - creation and implementation of category narrative</li> <li>Solve for trust and validation</li> </ol> <h3>12 months</h3> <ol> <li>25000 WTU</li> <li>Build out the category and narrative</li> <li>Preferred brand and product for our (new) category. Own the positioning. Create strong organic pull from category</li> </ol> <h1>Acceptance criteria</h1> <p>This person will primarily own &ldquo;Weekly Transacting User&rdquo; and &ldquo;Revenue&rdquo; targets.</p> <p>Be responsible for all things marketing.</p> <p>And use brand play books to define category and become preferred choice for the same.</p> <blockquote> <p>Must-haves</p> </blockquote> <ol> <li>0 to 1 successful B2C experience (companies are alive and doing good today)</li> <li>proven growth/revenue track record</li> <li>category defining and owing experience</li> <li>strong on <ol> <li>consumer insights</li> <li>brand positioning</li> <li>category playbook</li> <li>building trust</li> <li>content (new-age) playbook</li> <li>PR</li> </ol> </li> <li>brutally hands-on</li> <li>can pull a strong team from past</li> <li>Founders can look up to and let go of control</li> <li>New-age understanding, GenZ understanding</li> <li>Problem solver, go-getter</li> <li>Left brain and right brain capabilities</li> <li>Bangalore or Bombay</li> <li>Looking for a long stint and a strong opportunity</li> </ol> <blockquote> <p>Less important</p> </blockquote> <ol> <li>Primary/strong expertise in <ol> <li>seo</li> <li>performance</li> <li>sales</li> <li>BD</li> <li>partnerships</li> <li>PLG</li> </ol> </li> <li>10 to 100 expertise</li> <li>Trading or stock market</li> </ol> <blockquote> <p>Deal breakers</p> </blockquote> <ol> <li>No 0 to 1 successful experiences</li> <li>Weak references from past companies</li> <li>Only strategic, no execution experience in last 12 months</li> <li>Part of a lay-off, multiple failed startups</li> <li>Is ok with 0 to 1 or 10 to 100 startups, B2C or B2B, anything</li> <li>Can&rsquo;t travel to Bombay twice a month</li> <li>Only a brand strategist, can&rsquo;t do growth marketing or actual distribution</li> <li>Can do growth marketing or distribution, but not strong on brand/category</li> <li>Not owned full funnel or overall business/growth targets</li> </ol>