Creative Lead

Asai Cookware | Gurgaon

Company Overview

Asai is India’s first 100% non-toxic cookware brand built on science and transparency. We test every batch of our cookware with independent labs for hidden toxins, heavy metals, and microplastics and share the reports publicly. We are a young, venture-backed direct-to-consumer (D2C) brand, supported by notable venture capital, aiming to create meaningful cookware that is safe, beautiful, and honest.

Job Summary

The Creative Lead will be responsible for owning and driving the creative vision at Asai, ensuring that every piece of content resonates with the brand identity. This role requires a strategic thinker who can turn innovative ideas into impactful campaigns that foster conversations and convert customers.

Responsibilities

• Campaign Management: Own campaigns from inception to rollout, ensuring each campaign is built on strong insights with results-driven execution.
• Creative Ecosystem Ownership: Manage the entire content ecosystem, encompassing social media, product storytelling, emails, and user-generated content.
• Creative Production: Lead and coordinate all aspects of shoots, including building creative briefs, developing shot lists, and directing creative talent to ensure high-quality output.
• Creator Partnerships: Develop and manage a creator program that is authentic and engaging, aligning with Asai’s brand values.
• Brand Stewardship: Serve as a guardian of the Asai brand by ensuring all initiatives align with brand values and maintain a high standard of quality.
• Analyze and Improve: Constantly assess campaign performance to refine processes. Identify successful hooks and stories, and adapt strategies based on competitive insights.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Fine Arts, or a related field.
• Creative Skills: Exceptional creative taste and an ability to convert ideas into polished campaigns.
• Project Management: Strong organizational skills with the capability to manage multiple projects simultaneously without sacrificing quality.
• Attention to Detail: Keen eye for artistic details and a passion for branding.
• Feedback and Collaboration: Ability to provide constructive feedback and collaborate effectively with designers, editors, and other creatives.
• Startup Experience: Previous experience in a consumer startup or D2C brand is highly desirable.

Preferred Skills

• Experience in managing photoshoots or video production.
• Familiarity with performance marketing and creative testing.
• Proven track record of launching successful products and campaigns.
• Understanding of influencer marketing and creator partnerships.

Experience

• Minimum of 5 years of experience in a creative leadership role, preferably within a consumer brand or D2C environment.

Environment

The role is based in Gurgaon and may involve collaboration with various teams, including graphic designers, video editors, and external agencies. Flexibility and adaptability in a fast-paced startup environment are essential.

Salary

Salary information is not specified.

Growth Opportunities

Potential career advancement opportunities may exist as Asai continues to grow and expand its market presence.

Benefits

The specific benefits package offered is not detailed but may include traditional offerings such as health insurance, paid leave, and flexible working arrangements.