About the Role We’re looking for a Trade Marketing Manager to own entire physical brand presence — from dealer store openings and BTL activations to large-scale expos and collateral management. This is an execution-heavy, high-ownership role that sits at the intersection of brand, operations, and channel. You will work closely with the dealer network, sales team, creative team, and the B2C Revenue Lead to ensure every offline touchpoint — every store, every stall, every event — is delivered on time, on budget, and on brand. Key Responsibilities Dealer & Channel Management • Own the end-to-end dealer store opening process — from contract sign to launch within 40 days. Build SOPs, lock a turnkey vendor, and coordinate with production for display windows and fit-out materials • Plan and execute dealer launch events end to end — budget, scheduling, flow, and on-ground management • Drive all BTL activations in dealer towns — conceptualise, execute, and track lead conversion. Ensure budgets are deployed thoughtfully across formats for measurable impact • Conduct quarterly dealer L&D and product training sessions • Track all dealer store opening and BTL spends; report actuals vs. plan monthly Events & Expo Management • Own all events end to end — from large-format expos like AceTech to smaller activations at experience centres, architect meets, product launches, and any ad-hoc events that come up through the year • Finalise spaces, lock rates, manage payments, and coordinate full team logistics • Ensure timely dispatch, installation, and return of all event materials and display windows • Build SOPs and systems for event planning and execution — checklists, timelines, vendor protocols, and post-event reviews — so every event runs smoothly regardless of size Co-Co Store Openings • Manage Company-Owned, Company-Operated store fit-outs (1–2 per FY) • Identify vendors, lock rates, manage agreements, and ensure fit-out completion within 45 days Offline Lead Management • Own lead generation targets across all offline touchpoints — dealer events, expos, BTL activations, experience centre events, and ad-hoc activations • Be accountable for CPL and lead quality targets from every offline channel • Ensure timely and accurate lead entry into the CRM from every event and activation • Work closely with the Revenue Lead and telecalling team to ensure offline leads are followed up promptly and conversion is tracked end to end Collateral & Vendor Management • Maintain adequate stock of all brand collateral — brochures, standees, product boards, and display materials • Identify vendors, negotiate rates, and coordinate with the design team on timelines and quality. Ensure timely vendor payments and follow-ups with finance • Maintain asset inventory and action replenishment proactively Cross-functional Collaboration • Work with the sales team for dealer coordination and post-event follow-ups • Coordinate with the digital/performance team to ensure offline activations are amplified online • Liaise with the creative team for all collateral, event assets, and branding requirements Market Intelligence • Track competitor activity at expos, dealer towns, and events • Share regular, actionable ground-level insights with the team Who You Are • 3–6 years in trade marketing, field marketing, or channel marketing — B2C product categories preferred (building materials, home, interiors, FMCG, paints, tiles) • Proven track record of owning and executing activations and events end to end • Strong vendor management and negotiation skills • Highly organised with sharp follow-through — nothing falls through the cracks • Comfortable with multi-city travel for events, store openings, and dealer visits • Confident conducting product training and awareness sessions for dealer teams and customer cohorts. • Collaborative by nature – comfortable working across sales, digital/performance, and creative teams for seamless execution from activation to lead conversion What You Get • Full ownership of trade and offline presence across markets • Opportunity to work on a fast-scaling brand at an early, formative stage • Collaborative environment with direct access to senior leadership • Competitive compensation with growth opportunities as the brand scales