Youtube Marketing Associate

Job Summary

The Youtube Marketing Associate is responsible for executing and optimizing marketing campaigns on YouTube to drive brand awareness, audience engagement, and business growth. This role requires a proactive individual with a strong understanding of YouTube's platform, digital marketing strategies, and analytics. The ideal candidate will collaborate with cross-functional teams, leverage SEO and advertising tools, and contribute to the continuous improvement of the company’s YouTube presence.

Responsibilities

• Develop, implement, and manage YouTube marketing campaigns to achieve key performance indicators (KPIs).
• Optimize video content and channel strategy using SEO best practices and YouTube Analytics.
• Monitor and analyze campaign performance, preparing reports and actionable insights for stakeholders.
• Collaborate with creative, content, and marketing teams to align YouTube campaigns with broader marketing strategies.
• Manage YouTube advertising, including audience targeting, budget allocation, and ad optimization.
• Stay updated on the latest YouTube trends, algorithm changes, and competitor activities to inform strategy.

Qualifications

• Strong communication and interpersonal skills.
• Proficiency in SEO Analytics, SEO Optimization, and YouTube Analytics.
• Ability to work independently and as part of a team.
• Excellent organizational and time management abilities.
• Experience with marketing strategy and YouTube Advertising.
• High attention to detail and data-driven decision-making.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Ability to quickly learn new processes, systems, and tools.

Preferred Skills

• Prior experience in YouTube marketing or digital advertising.
• Familiarity with project management tools and digital marketing software.
• Advanced proficiency in analytics platforms (e.g., Google Analytics, TubeBuddy).
• Demonstrated leadership or experience training team members.
• Multilingual abilities for broader audience reach.

Experience

• Minimum experience required: 0 years.
• Open to fresh graduates and candidates with varying levels of experience.
• Preference for individuals with demonstrated initiative in marketing, content creation, or analytics.

Environment

• Location: Bangalore.
• Typical professional office environment.
• Full-Time position.
• May be required to work in-office, remotely, or in a hybrid setting as per company policy.
• Standard business hours, with occasional extended hours based on campaign or project deadlines.

Salary

300,000 - 800,000 INR per annum.

GrowthOpportunities

• Advancement into senior marketing roles or specialization in digital/video marketing.
• Opportunities to lead larger campaigns or manage cross-platform marketing strategies.
• Scope for professional development in analytics, content strategy, and digital advertising.
• Education from tier 1 colleges like Christ, Jain or NMIMS with a BBA, BCom or a marketing degree equivalent.

Benefits

• Competitive salary package.
• Opportunity to work in a dynamic and creative team environment.
• Professional development and training opportunities.
• Flexible work arrangements based on company policy.
• Potential for growth within the company.