Motion Designer - OPTIMA AI

Company Overview

Optima is India's first AI-native wealth management company, focusing on serving the top 1% of the population. As a fintech coupled with a media brand, Optima is content-led, founder-led, and deeply product-driven. The company operates in an early-stage startup environment where creativity is not just a support function but the growth engine fueling its expansion.

Job Summary

The Motion Designer will take a pioneering role as Optima's first creative leader, where they will define and execute the brand's visual identity, motion design, and content strategies. This position demands a hands-on leader with a creative foundation in motion design who will drive the aesthetic vision and quality standards while actively participating in the production process. The role offers high ownership and visibility, enabling the candidate to shape the perception of AI-native wealth management in India.

Responsibilities

• Own the Creative Vision: Define and evolve Optima's visual identity, tone, and content language, ensuring it captivates a discerning audience.
• Ideate & Storyboard: Lead creative concept development, from campaign briefs to content calendars, structuring narratives before production begins.
• Design & Animate: Utilize motion design as the primary craft, producing brand animations, motion graphics, and social-first video content to the highest standards.
• Edit & Ship: Cut and finish videos in various formats (reels, short-form, long-form), focusing on pacing and narrative rhythm to engage viewers effectively.
• Shape Founder & Brand Presence: Collaborate directly with founders to establish their personal brand through content, reflecting the essence of the early-stage company.
• Build the Creative Function: As the company grows, take the lead in hiring and shaping a creative team, transitioning from a solo contributor to a team leader.

Qualifications

• Skills:

  • After Effects: Advanced proficiency is non-negotiable.
  • Figma / Illustrator: Strong graphic design fundamentals.
  • Premiere / DaVinci: Comfortable with editing both short and long-form content.
  • Typography: Exceptional attention to type and layout.
  • Brand Systems: Ability to build and maintain a cohesive visual identity.
  • Content Formats: Experience in creating reels, carousels, decks, and explainers.

• Must-Haves:

  • 5+ years in motion design with a portfolio showcasing both craft depth and creative range.
  • Proven experience in leading creative direction for a brand, campaign, or content series with demonstrable impact.
  • Strong aesthetic perspective, with the ability to articulate and defend opinions on premium visual standards.
  • Competence in managing the entire creative loop: concept, storyboard, design, motion, edit, and publish, even without a supporting team.
  • Comfort in directly collaborating with founders, providing constructive feedback on briefs, and translating business objectives into visual storytelling.
  • An understanding of audience nuances, crafting content that resonates with different target demographics.
  • Ability to thrive in ambiguous environments and to create brand guidelines as needed.

Preferred Skills

• Experience with 3D / Cinema 4D.
• Familiarity with Lottie / Rive.
• Skills in script-to-screen production.
• Background in finance or fintech content.
• Passion for personal creative projects.
• Experience in voiceover direction.
• Familiarity with Instagram-native thinking.
• Proficiency in using AI design tools.

Experience

Minimum of 5 years of relevant experience in motion design, showcasing a mix of craftsmanship and creative leadership.

Environment

Details regarding the typical work setting and location are not specified, but the role is expected to be dynamic, likely within a startup environment that emphasizes innovation and direct collaboration with founders.

Salary

Estimated salary range of ₹4,000,000, with specific breakdowns for bonuses or additional compensation not provided.

Growth Opportunities

This role presents a unique chance for significant career advancement as the candidate will have the opportunity to build and lead a creative team, shaping the future of the brand directly.

Benefits

Details on specific benefits offered by the company are not specified.