Associate Director: Growth (D2C)
Company Overview
Agilitas is building India's first global sports company by integrating world-class product innovation, manufacturing excellence, iconic brands, and a comprehensive retail ecosystem. The company aims to create category-defining products and experiences for athletes and consumers, with a global ambition. Its operations span manufacturing through Mochiko, consumer brands like Lotto and ONE8, and multi-brand retail concepts such as Sports Yard.
Job Summary
The Associate Director of Growth (D2C) for one8 will be responsible for driving the brand’s direct-to-consumer revenue and growth strategies. This role involves managing performance marketing, customer acquisition, digital spends, and optimizing the customer funnel across website and app platforms. The position requires a hands-on leader capable of translating business objectives into measurable growth outcomes, balancing performance, brand, and commercial goals.
Responsibilities
- Own the D2C revenue and growth strategy for one8, ensuring alignment with overall business objectives.
- Lead performance marketing initiatives across platforms such as Meta, Google, and other digital channels.
- Manage media planning, buying, and optimization to ensure efficient deployment of marketing budgets.
- Drive growth across the entire customer funnel, focusing on traffic, conversion, CAC, AOV, repeat purchases, and LTV.
- Oversee growth budgets, spends, and ROI/ROAS with a focus on profitable growth.
- Develop and execute growth plans around new product launches, campaigns, drops, and key commercial moments.
- Collaborate with Brand, Creative, E-commerce, Product, Merchandising, and Analytics teams to translate business goals into actionable strategies.
- Utilize data and consumer insights to identify growth opportunities and improve funnel performance.
- Foster a test-and-learn culture across audiences, creatives, channels, and propositions.
- Lead and develop the growth team and manage relationships with external agencies and partners.
Qualifications
- 5-8 years of experience in Growth, Performance Marketing, or D2C, preferably with consumer brands.
- Proven experience in scaling D2C/e-commerce businesses, ideally in fashion, sports, lifestyle, or footwear.
- Deep understanding of Meta, Google, digital media buying, and performance analytics.
- Strong commercial orientation with demonstrated ownership of budgets, revenue, and growth metrics.
- Data-driven, entrepreneurial, and hands-on with a bias for action and experimentation.
- Educational qualifications: Bachelor’s degree in Marketing, Business, or related fields; MBA is a plus.
Preferred Skills
- Experience working in fast-paced, high-growth environments.
- Strong leadership and team management capabilities.
- Excellent communication and stakeholder management skills.
- Knowledge of e-commerce platforms and customer engagement tools.
- Ability to analyze complex data and derive actionable insights.
Experience
- 5-8 years of relevant experience in growth marketing, performance marketing, or D2C roles.
- Experience working with consumer brands in the fashion, sports, or footwear sectors is preferred.
Environment
This role is based in Bangalore and involves working in a dynamic, fast-paced environment. The position may require collaboration across multiple teams and external partners, with a focus on digital and performance marketing. The work setting is primarily office-based, with potential for hybrid arrangements.
Salary
Not specified.
Growth Opportunities
Potential for career advancement within Agilitas as the company continues to expand its global footprint and scale its brands.
Benefits
Not specified.
