Marketing Manager

Company Overview

CognitiveBotics is a leading provider of specialized eLearning solutions tailored for children with Autism Spectrum Disorder (ASD). The company brings together the domain expertise of skilled therapists and the power of advanced AI technologies to solve the learning and developmental challenges faced by children with ASD.

Job Summary

The Marketing Manager is a hands-on marketing resource responsible for combining strategic thinking with executional depth. This role will oversee both paid and organic growth efforts, building campaigns that effectively acquire parents, therapists, and institutions while driving engagement and establishing brand authority for CognitiveBotics.

Responsibilities

• Own the End-to-End Marketing Funnel: Drive the full funnel from awareness and lead generation to conversion, retention, and growth, focusing on clear MQL/SQL and revenue-oriented outcomes.
• Drive Digital & Performance Marketing: Plan, execute, and optimize paid campaigns across platforms such as Google, Meta, and LinkedIn, along with SEO, SEM, email marketing, landing pages, and nurture journeys.
• Build Brand, Content & Storytelling: Develop creative campaigns, content, videos, blogs, thought leadership, and brand narratives, ensuring consistent positioning across channels.
• Lead Community & Ecosystem Marketing: Foster engagement with parents, therapists, and relevant communities through webinars, meetups, events, partnerships, and owned/earned media opportunities.
• Enable Sales & Growth: Collaborate with Sales Development Representatives (SDRs) and Sales teams on lead scoring, nurturing, MQL handoffs, conversion optimization, and customer acquisition and retention initiatives.
• Own Marketing Operations & Performance: Manage agencies, consultants, and freelancers; track campaign performance, budgets, ROI, and dashboards; and translate data into actionable growth and optimization strategies.

Qualifications

• Experience: At least 5+ years in digital marketing and communications, preferably in startups, educational technology (edtech), or healthcare sectors.
• Skills: Hands-on experience across all digital channels—social media, SEO, paid advertising, email marketing, content creation, and web management.
• Writing: Strong copywriting skills with the ability to effectively manage agencies, freelancers, and vendors end-to-end.
• Analytical Proficiency: Proficient with analytics and automation tools such as Google Analytics 4 (GA4), HubSpot, or equivalent platforms; organized, deadline-driven, and consistent with brand standards.

Preferred Skills

• Experience with A/B testing and conversion rate optimization.
• Familiarity with customer relationship management (CRM) systems.
• Knowledge of marketing trends and best practices in the education and healthcare domains.

Experience

• Minimum of 5 years of relevant experience in digital marketing, ideally within the edtech or healthcare sectors.

Environment

• Work is typically conducted in a dynamic startup environment that encourages creativity and strategic thinking. The location is not specified and may potentially offer remote or hybrid working options.

Salary

• Salary information is not specified.

Growth Opportunities

• Career advancement opportunities exist within the company, with potential to grow into senior marketing roles or strategic leadership positions.

Benefits

• Benefits information is not specified.