Social Media Marketer | Scrabble
Job Description
Influencer Marketing Associate
About P-TAL
P-TAL is a purpose led brand rooted in craft, working with India's UNESCO listed metal artisans
to create timeless, functional cookware. We honor India's diverse heritage by creating functional
art vessels that hold stories, rituals, and intention. Handcrafted using age old techniques, our
brass, copper, and bronze products carry forward a living legacy for modern homes.
The Role
We are looking for a creative and highly organized Influencer Marketing Associate to join our
team. You will be responsible for executing end to end influencer campaigns that embody
P-TAL's quiet beginning and rich storytelling heritage.
Key Responsibilities
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Campaign Management: Conduct and coordinate end to end influencer marketing
campaigns, ensuring alignment with brand values and storytelling goals.
Influencer Relationship Building: Identify, outreach, and build strong, collaborative
relationships with key influencers, particularly those who align with craft, heritage,
sustainability, or conscious living.
Creative Oversight: Bring creativity to the campaign planning process, collaborating
on unique ways the campaign runs and how the product's story is told.
Cross-Functional Coordination: Manage all logistical aspects of the campaign,
including ensuring the product has been successfully dispatched to the influencer and
tracking its delivery.
Communication: Coordinate internal and external communications, including managing
email campaigns to support influencer activations.
Reporting: Track and report on campaign performance, providing insights and
recommendations for future strategy.
Qualifications
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Experience: 1-2 years of proven experience in conducting and managing influencer
marketing campaigns.
Skills: Strong organizational skills, attention to detail, and excellent written and verbal
communication abilities.
