Key RespOnsibilities
1.
Growth on and marketplace channels
a.
Drive overall revenue growth on marketplaces.
b.
First time customer acquisition
i.
Determine targets and allocate budgets for performance marketing spends
ii.
Lead the team to develop creatives, audiences and campaigns to execute and achieve targets
c.
Market place sales on marketplaces including (but not limited to) Amazon, Flipkart, Zepto, Instamart, Blinkit, Cred, Big Basket, Firstcry, etc
2.
Creative management – plan, executive, source and analyze creatives required for growth
3.
CRO - Handle all activities that will help in increased conversions such as (but not limited to) page speed, product page listing
4.
Marketplace optimizations - Ensure listings on marketplaces are optimized, prices are uniform, deals / offers are consistent
5.
Recruitment & team building – help scale the team by recruiting talent into Born Good
6.
Work with operations team to plan and allocate stock to various channels
7.
Reporting - Daily / weekly / monthly reporting formats to be executed
8.
Support with new product development