Key RespOnsibilities<br /> 1.<br /> Growth on and marketplace channels<br /> a.<br /> Drive overall revenue growth on marketplaces.<br /> b.<br /> First time customer acquisition<br /> i.<br /> Determine targets and allocate budgets for performance marketing spends<br /> ii.<br /> Lead the team to develop creatives, audiences and campaigns to execute and achieve targets<br /> c.<br /> Market place sales on marketplaces including (but not limited to) Amazon, Flipkart, Zepto, Instamart, Blinkit, Cred, Big Basket, Firstcry, etc<br /> 2.<br /> Creative management – plan, executive, source and analyze creatives required for growth<br /> 3.<br /> CRO - Handle all activities that will help in increased conversions such as (but not limited to) page speed, product page listing<br /> 4.<br /> Marketplace optimizations - Ensure listings on marketplaces are optimized, prices are uniform, deals / offers are consistent<br /> 5.<br /> Recruitment & team building – help scale the team by recruiting talent into Born Good<br /> 6.<br /> Work with operations team to plan and allocate stock to various channels<br /> 7.<br /> Reporting - Daily / weekly / monthly reporting formats to be executed<br /> 8.<br /> Support with new product development