<div>Job Title: Account Director &ndash; Events &amp; Brand Activations<br /> CTC: ₹14&ndash;18 LPA<br /> Location: [Insert Location]<br /> Joining: Immediate</div> <div>Job Summary<br /> We are looking for a dynamic and experienced professional to lead, strategize, and oversee the execution of ATL (Above-the-Line) and BTL (Below-the-Line) marketing events and brand activations. The ideal candidate will drive client success through innovative campaign planning, end-to-end project delivery, and strong relationship management. This role requires both strategic thinking and operational excellence to ensure exceptional campaign outcomes and business growth.</div> <div>Key Responsibilities<br /> Strategic Leadership<br /> Design and implement strategic plans for ATL and BTL campaigns aligned with client goals.</div> <div>Drive business development by identifying new opportunities and converting leads into long-term clients.</div> <div>Ensure campaign strategies align with brand objectives and market trends.</div> <div>Client Management<br /> Serve as the primary point of contact for key clients, ensuring top-tier service delivery.</div> <div>Build and maintain strong, long-lasting client relationships.</div> <div>Provide marketing consultation and recommendations to optimize campaign outcomes.</div> <div>Operations Management<br /> Oversee the planning, execution, and post-campaign analysis of events, activations, exhibitions, and integrated marketing campaigns.</div> <div>Manage internal teams, vendors, and third-party partners to ensure flawless execution.</div> <div>Monitor budgets, timelines, and resource allocation across multiple concurrent projects.</div> <div>Team Leadership<br /> Lead and mentor a cross-functional team of creatives, operations staff, and account managers.</div> <div>Foster a high-performance, collaborative culture.</div> <div>Organize training and development initiatives to continually elevate team capability.</div> <div>Financial and Performance Management<br /> Own revenue and profitability targets for the department.</div> <div>Track KPIs and campaign ROI to measure success and identify improvement areas.</div> <div>Ensure campaigns are delivered within budget without compromising on quality.</div> <div>Qualifications &amp; Skills<br /> Minimum 3+ years of experience in ATL/BTL marketing, event management, or brand activations.</div> <div>Strong grasp of experiential marketing, integrated campaigns, and client servicing.</div> <div>Excellent communication, presentation, and negotiation skills.</div> <div>Demonstrated ability to manage multiple projects in a high-pressure environment.</div> <div>Expertise in budgeting, financial planning, and campaign analytics.</div> <div>Proven leadership and team management experience.</div> <div>Education<br /> Bachelor&#39;s or Master&rsquo;s degree in Marketing, Business Administration, Communications, or a related field.</div> <div>Key Attributes<br /> Passion for marketing, branding, and consumer engagement.</div> <div>Strategic thinker with a hands-on, execution-focused mindset.</div> <div>Highly organized, self-motivated, and results-oriented.</div>