Social Media Lead

Company Overview

At Esca Consumer Health Pvt. Ltd., we are on a mission to empower modern lifestyles with clean, conscious, and science-backed wellness products — starting with kids and families. As a new-age consumer health brand, we believe in preventive care, innovation, and building communities that care about health and well-being.

Job Summary

The Social Media Lead will play a crucial role in developing, implementing, and managing the social media strategy of Esca Consumer Health Pvt. Ltd. This position is essential for achieving business objectives through engaging content, performance monitoring, and fostering a vibrant online community that reflects the company's values and mission.

Responsibilities

• Strategy Development: Create and implement a comprehensive social media strategy aligned with overall business goals.
• Content Creation and Curation: Develop, curate, and manage engaging content across various social media platforms.
• Community Management: Interact with followers, respond to comments and messages, and foster a positive online community.
• Performance Analysis: Analyze social media metrics, track key performance indicators (KPIs), and prepare reports to assess campaign effectiveness.
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaboration: Work closely with marketing, content, and design teams to ensure consistent branding and messaging.
• Campaign Management: Plan and execute social media campaigns, promotions, and contests.
• Budget Management: Manage social media advertising budgets effectively.
• Influencer Marketing: Collaborate with influencers to expand brand reach and engagement.
• Reporting: Generate regular reports on social media performance and return on investment (ROI).

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
• Technical Skills:
  • Proficient in social media management tools (e.g., Hootsuite, Sprout Social).
  • Strong understanding of graphic design and content creation tools (e.g., Canva, Adobe Creative Suite).
  • Knowledge of SEO and digital marketing principles.
• Soft Skills:
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively within a team environment.
  • Creative thinker with a passion for social media.

Preferred Skills

• Experience in the D2C (Direct-to-Consumer) brands industry.
• Familiarity with paid social media advertising and budget management.
• Insights into influencer marketing strategies and community engagement.

Experience

• A minimum of 3-5 years of relevant experience in social media marketing or digital marketing.

Environment

The position is based at the Corporate Office in Bangalore, Karnataka. The role may involve occasional travel for events or collaborations and offers a collaborative and innovative working environment focused on creating impactful health solutions.

Salary

Salary details are not specified.

Growth Opportunities

Career advancement potential exists as the company expands its digital presence and product lines.

Benefits

Details regarding employee benefits are not specified.