Head Of Influencer Content Marketing | Scrabble
Posted on April 3, 2024
Job Description
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Grow direct traffic to Gynoveda website by 100% annually (CAGR)</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Create compelling 3rd party content to establish Gynoveda as the primary go-to player among married couples planning to start a family.</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Focus on stages of pregnancy and parenthood aiming for widespread reach and impact.</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Generate LEADS with a high intent to convert as sales on website </b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Generate LEADS to call centre for doctor appointment at the clinic</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Craft content using the AIDA framework to build a credible brand image without relying on offers or discounts.</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Work with gig economy and freelance content creators without depending on creating in-house content.</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Provide brief to copywriter to create scripts to be used by content creators for making video content, headlines, description</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Curate network of 5000+ regional content creators to develop videos & creatives posted on their social media handle</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Identify niche influencers & content creators with industry's best engagement rates to create content with high Reason-To-Believe (RTB)</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Select local content creators & producers to visit Gynoveda customer's residences across India to record & edit video testimonials used as online ads</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Accountable for YouTube SEO to grow organic traffic by 50% annually</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Do Google keywords research to draw a list of most frequently searched questions </b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Create content with camera-friendly doctors & medical experts</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Based on keywords research and high ranking videos on YouTube create authentic content for couples on fertility, pregnancy, PCOS, periods, sexual and reproductive health</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-1e1e0aa2-7fff-5d29-92fd-151e316709ac">Conceptualization of a news channel and invite popular influencers for podcast style conversation</b></p>
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