Requirements:

• Expert understanding of Google / Amazon Ad, Google Analytics, in the context of driving ecommerce sales in the consumer product space.

• Hands-on experience in optimizing and scaling ad spends while maintaining ROAS targets.

• Ability to collate and analyze data from digital advertising platforms and use it to optimize marketing spends.

• Fundamental understanding of SEO.

• Experience with email and WhatsApp marketing.

• Experience with Microsoft Clarity or similar tools

 • An entrepreneurial mindset that can work well with cross functional teams to drive growth Responsibilities:

• Complete responsibility and oversight for all digital advertising spends across platforms.

• Allocating media spends to achieve sales targets while optimizing for ROAS. • Working with the Branding team to optimize creative strategies based on performance data.

• Oversight of customer retention marketing campaigns