<ul> <li>Strategy; create and execute multi-channel demand generation strategies that are aligned to persona&#39;s / audiences and our sales objectives to support pipeline and revenue goals.</li> <li>Campaign Management; help construct and bring to life marketing programmes, and successfully create and roll-out of highly-targeted and broad demand generation programmes that engage and advance interest across the prospect and customer lifecycle.</li> <li>Messaging; be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.</li> <li>CRO; own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimise online and offline programmes to ensure CAC is in line with ROI goals.</li> <li>Stakeholder Management; collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.</li> <li>Continuous Improvement; always be strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals.</li> <li>Analysis; analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision making.</li> <li>Lead Management; understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms (Eloqua, Marketo, Pardot) and CRM systems (SFDC, Microsoft Dynamics).</li> <li>Management; lead, nurture and develop and team of marketing programme managers and SDRs.</li> </ul>