International E-commerce Manager

Company Overview

Not specified.

Job Summary

We are seeking a hands-on International E-commerce Manager to lead and expand Plum's US business, focusing on Amazon US and TikTok Shop US. The role involves owning revenue, growth strategies, marketplace operations, and creator commerce initiatives. The ideal candidate will have proven experience in scaling e-commerce businesses in international markets, with strong expertise in Amazon and exposure to TikTok Shop, creator-led growth, and social commerce. This position is critical in driving revenue, profitability, and market share in the US.

Responsibilities

• Own & Scale the US Business

  • Manage revenue, GMV, and profitability across Amazon US and TikTok Shop US.
  • Develop and execute annual and quarterly growth plans covering assortment, pricing, promotions, marketing, and inventory.
  • Drive key US commerce events such as Prime Day, Black Friday, Cyber Monday, and seasonal peaks.
  • Monitor consumer, category, and competitive trends to identify new growth opportunities.
  • Oversee SKU/channel-level economics, including CM1/CM2, ensuring sustainable and profitable growth.

• Scale Amazon US

  • Manage Amazon US performance via Seller Central, including account health and marketplace operations.
  • Plan and optimize advertising campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
  • Improve metrics such as Revenue, ROAS, ACOS/TACOS, CTR, Conversion Rate, Organic Ranking, and Buy Box share.
  • Lead keyword/search strategies and optimize PDPs, A+ Content, and Brand Store for discoverability and conversions.
  • Utilize tools like Helium 10, Jungle Scout, and Amazon Brand Analytics to identify growth opportunities.
  • Manage promotions, FBA inventory, and execution around major Amazon events.

• Build TikTok Shop & Creator Commerce

  • Oversee TikTok Shop US GMV, storefront, catalog, and overall shop performance.
  • Develop and scale a US creator/affiliate ecosystem, including sourcing, onboarding, commissions, product seeding, and partnerships.
  • Grow creator-led content, shoppable videos, and live commerce initiatives to boost GMV.
  • Amplify organic and creator content through Spark Ads and TikTok Shop Ads.
  • Track and enhance creator productivity, affiliate ROI, and content-to-commerce conversion rates.

• Commercial, Analytics & Execution

  • Build dashboards to monitor sales/GMV, profitability, advertising efficiency, inventory, reviews, and creator ROI.
  • Use performance data to inform decisions on assortment, pricing, promotions, and investments.
  • Collaborate with Supply Chain teams on forecasting, replenishment, and inventory health across Amazon FBA and TikTok Shop.
  • Partner with Brand, Content, Finance, Performance Marketing, and Supply Chain teams to execute growth strategies.
  • Establish strong relationships with Amazon and TikTok Shop partner/category teams.

Qualifications

• 3–5 years of e-commerce/marketplace experience, preferably with a consumer/D2C brand.
• Proven experience in scaling Amazon or international e-commerce businesses.
• Strong hands-on expertise with Amazon US Seller Central, Amazon Advertising, and marketplace analytics.
• Exposure to TikTok Shop, creator/affiliate commerce, or social commerce; experience scaling TikTok Shop US is a significant advantage.
• Demonstrated success in driving revenue/GMV growth beyond marketplace operations.
• Deep understanding of performance marketing, unit economics, CM1/CM2, and marketplace profitability.
• Hands-on experience with Helium 10, Jungle Scout, Amazon Brand Analytics, or similar tools.
• Strong analytical skills with advanced proficiency in Excel/Google Sheets.
• High ownership mindset, commercial acumen, and ability to collaborate effectively across teams.
• Educational Qualification: Bachelor’s degree in Business, Marketing, E-commerce, or a related field. An MBA is a plus.

Preferred Skills

• Experience with social commerce platforms and creator ecosystem management.
• Ability to develop and execute multi-channel growth strategies.
• Strong negotiation and partnership-building skills.
• Knowledge of inventory management and supply chain coordination.
• Familiarity with digital marketing tools and analytics platforms.

Experience

• 3–5 years of relevant experience in e-commerce, marketplace management, or digital marketing.
• Experience working with consumer brands or D2C companies.
• Proven track record of scaling e-commerce businesses in the US or international markets.

Environment

• Location: Thane (onsite).
• Work Schedule: Monday to Friday.
• The role involves working in a collaborative, fast-paced environment with cross-functional teams including marketing, supply chain, content, and finance.
• The position requires hands-on management of digital platforms and analytics tools.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.