<div>Reporting to: Chief Operating Officer</div> <div>&nbsp;</div> <div>Duties and Responsibilities</div> <div> Set marketing goals and objectives.</div> <div> Plan, implement and manage brand vision key and resultant strategy</div> <div> Contribute to the overall growth of the company</div> <div> Review and manage content marketing strategy</div> <div> Determine KPIs for the marketing department</div> <div> Keep the marketing budget in check</div> <div> Track KPIs on a regular basis, produce and present reports regularly</div> <div> Work with sales and development and customer success teams</div> <div> Create and present the annual marketing plan and strategy</div> <div> Use data and reports to make evidence-based decisions</div> <div> Analyse company&#39;s marketing strategy and suggest improvements</div> <div> Stay up to date with the latest technology esp. performance, metaverse and Omnichannel related updates</div> <div> Stay up to date with the latest best practices of fashion retail</div> <div> Integrate with Channel and product teams to drive Channel and category specific GTM and launches including interacting with partner marketing teams to create and execute a robust retail marketing plan.</div> <div> Design, plan and execute effective marketing campaigns</div> <div>&nbsp;</div> <div>Qualification</div> <div> 15+ years&rsquo; experience in marketing (some years in Fashion retail is key)</div> <div> Being customer-centric and hand on with Gen Z and Millennial consumer trends</div> <div> Hands-on experience with CRM and SEO tools.</div> <div> Understanding of media landscape and ability to set the media construct for the brand with using different subsets of overall construct to drive GTMs</div> <div> In-depth knowledge of big data analysis</div> <div> Excellent organizational and time management skills</div> <div> Good communication and interpersonal skills</div> <div> Excellent presentation skills</div> <div> MBA in Marketing, Management or similar relevant field</div> <div>&nbsp;</div> <div>&nbsp;</div> <div>Additional marketing certifications are a plus</div> <div> Aptitude or proven background of having interacted/worked with senior management / founder Foundational Competence</div> <div> Appreciation of social purpose and sustainability</div> <div> Inclusive team leader who can drive and coach the team at the same time</div> <div> Analytical mindset</div>