Job Title: Anchor/Host & Content Marketing Executive 

 

 Department: Marketing 

 Location: Mumbai 

 Experience: 8-12 years 

 Employment Type: Full-time 

 

About HDFC Mutual Fund:

As one of India’s leading mutual fund houses, HDFC Mutual Fund is committed to helping investors build wealth through disciplined and transparent investment solutions. We are now looking for an experienced and dynamic PR professional to lead and strengthen our public presence.

 Role Overview:

 

HDFC Mutual Fund is seeking a passionate Anchor/Host & Content Marketing Executive to craft engaging financial narratives, host compelling digital shows, and strategically enhance our brand visibility. The ideal candidate will seamlessly blend a captivating on-camera presence with strong content marketing / content production acumen to deepen investor engagement and position HDFC MF as India's most trusted investment partner. 

 

Key Responsibilities: 

 

Content Creation & Production 

 

• Conceptualize and produce high-quality video content including market updates, fund performance highlights, investor education series, and special segments aligned with HDFC MF’s strategic objectives. 

• Anchor live and pre-recorded sessions across digital platforms such as YouTube, Instagram, LinkedIn, and our official website. 

• Generate insightful written content, including blogs, articles, newsletters, social media posts, and investor communications, tailored specifically to HDFC MF’s target segments. 

• Collaborate closely with fund managers, analysts, product and marketing teams to simplify complex investment themes into accessible, engaging formats. 

 

On-Camera Presentation 

 

• Serve as the trusted face of HDFC Mutual Fund, articulating market insights, investment strategies, and investor education with confidence and credibility. 

• Conduct in-depth interviews and interactive sessions with internal experts, financial advisors, investors, and industry influencers. 

• Maintain a polished, professional on-screen presence aligned with HDFC MF’s brand ethos and values. 

 

Content Strategy & Marketing 

 

• Develop and execute robust content marketing strategies that align with HDFC MF’s market leadership aspirations. 

• Manage and optimize an integrated editorial calendar ensuring consistent, timely, and relevant content delivery across all digital channels. 

• Regularly analyze content performance metrics using analytics tools, refining strategies to maximize reach, engagement, and conversions. 

• Collaborate proactively with the digital marketing team to amplify content distribution and effectiveness. 

 

Investor Education 

 

• Create compelling educational initiatives aimed at improving financial literacy and investment decision-making among diverse investor segments. 

• Produce engaging investor-centric materials including explainer videos, product insights, market analyses, and strategic storytelling to strengthen investor trust. 

• Support comprehensive investor relations and advisory initiatives, ensuring strict compliance with regulatory standards and SEBI guidelines. 

 

Required Qualifications:

 

Education & Experience 

 

• Bachelor’s degree in Mass Communication, Journalism, Finance, or a related discipline. 

• 8-12 years of relevant experience in financial content creation, anchoring, broadcasting, or digital media. 

• Demonstrable expertise in financial services content marketing, preferably within mutual funds, wealth management, or asset management sectors. 

 

Technical Skills

 

• Strong, confident on-camera presence with exceptional communication and public-speaking skills. 

• Proficiency with content management systems (CMS), digital marketing platforms, and analytics tools. 

• Basic video production and editing capabilities using industry-standard software. 

• Deep understanding of SEO principles, social media marketing, and content optimization strategies. 

 

Domain Knowledge 

 

• Comprehensive understanding of mutual funds, investment products, financial markets, and economic trends. 

• Knowledge of SEBI regulatory frameworks governing mutual fund communications. 

• Ability to interpret complex financial data and translate insights into relatable content. 

• Familiarity with personal finance concepts, behavioral finance, and investor psychology. 

 

Personal Attributes 

 

• Exceptional verbal and written communication skills in English and Hindi. 

• Creative thinker with a passion for simplifying complex financial concepts for diverse audiences. 

• Analytical, detail-oriented, and comfortable managing multiple projects under tight deadlines. 

• Strong interpersonal skills, demonstrating professionalism and brand-aligned demeanor. 

 

Preferred Qualifications

 

• MBA in Marketing, Finance, or related fields. 

• Certification in Financial Planning, Investment Advisory, or related areas. 

• Previous experience working with mutual funds, asset management companies, or leading financial media houses. 

• Robust portfolio showcasing published content, hosted shows, or relevant media presence. 

• Familiarity with compliance requirements specific to financial marketing and communications.