CRM Content Manager

Company Overview

Habuild is a health-tech company on a mission to make yoga and healthy habits a part of everyday life. We leverage technology, behavioral science, and community to help millions build sustainable wellness habits.

Job Summary

We are seeking a UI/UX Writer (CRM & Lifecycle) who understands how words shape user experiences and drive user behavior. This role goes beyond writing microcopy; it involves designing user journeys, lifecycle communication, and engagement strategies that improve activation, retention, referrals, and long-term habit formation. The successful candidate will collaborate closely with Product, Design, Growth, CRM, and Marketing teams to craft seamless experiences across the customer lifecycle.

Responsibilities

• Design and write user-centric content across the product experience, focusing on onboarding, feature adoption, referrals, retention, and reactivation journeys.
• Build end-to-end customer journeys across WhatsApp, Push Notifications, In-App Messaging, Emails, and other CRM channels.
• Develop high-performing lifecycle campaigns, drip journeys, and automated communication flows.
• Optimize user funnels to improve Click-Through Rate (CTR), conversion, engagement, retention, and referral rates.
• Collaborate with Product Designers and Product Managers to ensure intuitive and consistent UX copy across the product.
• Translate complex product features into simple, actionable, and user-friendly communication.
• Conduct user journey audits and identify opportunities to improve user experience and lifecycle engagement.
• Create content strategies based on consumer behavior, analytics, and product insights.
• Write and optimize microcopy for buttons, tooltips, empty states, notifications, onboarding, error messages, and success states.
• Work cross-functionally with Product, Design, Growth, Engineering, CRM, and Marketing teams to launch and optimize product experiences.
• Continuously experiment through A/B testing and data-driven iterations to improve user engagement and retention.

Qualifications

• 3–6 years of experience in UX Writing, Product Content, CRM, Lifecycle Marketing, or Product Communication.
• Strong understanding of UX frameworks, user-centered design principles, and product thinking.
• Prior experience writing for Product Design and Product teams.
• Experience in building user funnels, customer journeys, and lifecycle communication strategies.
• Proven track record of improving CTR, engagement, referrals, and user retention through content.
• Experience designing WhatsApp journeys, drip campaigns, push notifications, emails, and lifecycle automation.
• Deep understanding of consumer psychology, behavioral science, and habit formation.
• Ability to write simple, empathetic, and action-oriented content for users aged 40+.
• Strong analytical mindset with the ability to interpret user data and optimize communication.
• Excellent collaboration and stakeholder management skills.

Preferred Skills

• UX Writing & Product Content
• Lifecycle Journey Design
• CRM Strategy
• Customer Journey Mapping
• WhatsApp Journeys & Drip Campaigns
• Push Notification Strategy
• Consumer Behavior Psychology
• Retention & Engagement Strategy
• Habit Formation & Behavioral Science
• Funnel Optimization & Referral Growth
• A/B Testing & Content Experimentation
• Cross-functional Collaboration

Experience

• 3–6 years of relevant experience in UX Writing, CRM, and Lifecycle Marketing.

Environment

• Location: Gurugram, India
• Collaborative and cross-functional team environment focusing on innovation in health-tech.

Salary

• Not specified.

Growth Opportunities

• Opportunities for career advancement within Habuild as the company expands its impact in health-tech and wellness.

Benefits

• Not specified.