Marketing Manager | Scrabble
Job Description
Key Responsibilities: Marketing Strategy: - Develop and execute marketing plans to attract players to academies and increase SFL's brand awareness. - Align campaigns with business objectives and KPIs. Digital Marketing: - Manage and optimize campaigns across Google Ads, social media platforms, and email marketing. - Increase online visibility through SEO and SEM strategies. Content Creation & Social Media: - Collaborate with the content team to create engaging posts, videos, blogs, and newsletters. - Plan and schedule content to grow social media followers and engagement. Event Marketing: - Promote tournaments and academies through creative marketing campaigns. - Coordinate with academy partners like Oranje Academy to maximize event participation. Partnerships & Sponsorships: - Assist in creating sponsorship proposals and collaborating with brands for mutual benefits. - Support in building relationships with local businesses and CSR initiatives. Analytics & Reporting: - Track campaign performance and analyze data to identify areas for improvement. - Prepare regular reports on marketing ROI and progress against KPIs.