Performance & Growth Manager

Company Overview

Fixxly is an early-stage hyperlocal building materials company focused on India's large and underserved repair & maintenance (R&M) market. We deliver essential construction and hardware supplies to trade professionals, including electricians, plumbers, painters, carpenters, and general contractors, making it seamless for tradespeople to get the materials they need quickly for local repairs. We are building a high-ownership, data-driven team to scale our presence across multiple geographies and categories. If you are a growth-obsessed marketer who loves turning data into clear actions and scaling performance funnels, we want you on board.

Job Summary

The Performance & Growth Manager will play a critical role in managing performance marketing initiatives and funnel optimization. This individual will be responsible for campaign management, data analytics, and growth initiatives, directly contributing to the company's performance and growth goals.

Responsibilities

• Campaign Management & Media Buying

  • Set up, manage, and optimize paid marketing campaigns across Meta, Google, and YouTube, alongside hyperlocal digital channels.
  • Brief, manage, and hold the external performance marketing agency accountable for daily deliverables and targets.
  • Manage daily and weekly budget pacing across campaigns to ensure optimal budget utilization and efficiency.
  • Coordinate geo-targeting with offline activation areas run by the Partnerships Leads to maximize localized impact.

• Funnel Optimization & Conversion Rate Optimization (CRO)

  • Own the entire install → registration → first order funnel; actively identify and fix conversion drop-offs at each stage.
  • Partner with the Product team on onboarding flow improvements to reduce user friction and decrease time-to-first-order.
  • Run continuous A/B tests on ad creatives, audiences, hooks, formats, and landing pages to lift performance metrics.

• Data, Analytics & Reporting

  • Set weekly and monthly Customer Acquisition Cost (CAC) targets by category and geography, tracking actual performance versus target expectations daily.
  • Own and maintain a live daily Gross Merchandise Value (GMV) dashboard — flagging deviations from the weekly run-rate before end of day and triaging root causes quickly.
  • Own early-stage analytics until the Growth Analyst joins at launch, turning raw data into immediate optimization decisions.
  • Track and maintain strict ownership over core growth metrics, including CAC, Return on Ad Spend (ROAS), Click-Through Rate (CTR), Cost Per Mille (CPM), and Lifetime Value (LTV).

• Growth Initiatives & Lifecycle Marketing

  • Design and execute first-order incentives and reactivation campaigns, calculating and measuring the payback period for every promotion or offer before launch.
  • Build, run, and scale the user referral program, tracking referred CAC versus paid CAC on a monthly cadence.
  • Brief the internal Content & Lifecycle Marketer on exact creative requirements, formats, and high-converting angles.
  • Collaborate closely with Category Managers on a weekly cadence to identify pricing gaps and share real-time conversion signals.

Qualifications

• 3 – 5 years of hands-on experience managing performance marketing, growth marketing, or analytics.
• Advanced proficiency with Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools.
• Strong understanding of app marketing mechanics, performance funnels, and core e-commerce or consumer app KPIs.
• An entrepreneurial, ownership mindset with the ability to move fast, test faster, and work collaboratively in a cross-functional setup.

Preferred Skills

• Background in consumer app marketing.
• Experience with A/B testing frameworks and analytics tools.
• Knowledge of lifecycle marketing techniques and user engagement strategies.

Experience

• 3 – 5 years of relevant experience in performance marketing or growth marketing, preferably with a consumer app background.

Environment

• On-site role located in HSR Layout, Bangalore.
• Monday to Friday work schedule.

Salary

• Not specified.

Growth Opportunities

• Opportunities for career advancement within the company's growth and marketing teams are available, fostering professional development.

Benefits

• Not specified.