<p><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-size:13.5pt"><span style="font-family:"Times New Roman",serif">Key Responsibilities:</span></span></b></span></span></p>
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<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:"Times New Roman",serif">Social Media & Content Creation</span></b></span></span></span>
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<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Plan, create, and schedule engaging content across platforms (Instagram, Facebook, etc.)</span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Work on storytelling around products and brand values</span></span></span></span></li>
</ul>
</li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:"Times New Roman",serif">Support in Performance Marketing</span></b></span></span></span>
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<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Assist the founder in tracking, optimizing, and reporting on digital ad campaigns</span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Work with agencies or platforms on creatives and audience segmentation</span></span></span></span></li>
</ul>
</li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:"Times New Roman",serif">Brand & Influencer Collaborations</span></b></span></span></span>
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<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Identify and coordinate with potential brand partners and influencers</span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Manage outreach, negotiations, and campaign execution</span></span></span></span></li>
</ul>
</li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:"Times New Roman",serif">Gift Pack Sales Enablement</span></b></span></span></span>
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<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Drive sales of festive and corporate gift packs</span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Support in packaging ideas, prospecting, and order management</span></span></span></span></li>
</ul>
</li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:"Times New Roman",serif">Customer & Team Coordination</span></b></span></span></span>
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<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Create basic presentations for internal and external use</span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Follow up with customers, team members, and vendors as needed</span></span></span></span></li>
</ul>
</li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:"Times New Roman",serif">Special Projects (e.g., New Product Development)</span></b></span></span></span>
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<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Support end-to-end development of new products—from ideation to packaging and launch</span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Work with vendors, designers, and internal teams</span></span></span></span></li>
</ul>
</li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:"Times New Roman",serif">Competition & Market Research</span></b></span></span></span>
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<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Track trends, pricing, and launches in the Indian sweets and FMCG space</span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:"Times New Roman",serif">Share insights and suggestions for marketing or product improvements</span></span></span></span></li>
</ul>
</li>
</ol>
<p> </p>