Manager-Marketplace Business-FruitX

Company Overview

Vegrow is India's leading technology-driven global branded B2B fruit marketplace, connecting farmers, buyers, and businesses through an integrated supply chain ecosystem. FruitX (formerly FXS) is Vegrow's technology-driven mandi business that is transforming traditional fruit trading by digitizing procurement, auctioning, and buyer transactions.

Job Summary

The Manager – Marketplace Business will own the end-to-end Profit and Loss (P&L) and business performance of a dedicated mandi. The role is responsible for driving revenue, gross margins, marketplace throughput, and customer/supplier growth by effectively managing both demand and supply within the mandi. This highly hands-on position requires strong commercial acumen, market understanding, execution orientation, and relationship management to ensure smooth marketplace functioning and profitable growth.

Responsibilities

• Mandi P&L & Business Ownership

  • Own the end-to-end P&L of the assigned mandi, including revenue, gross margin, throughput, and profitability.
  • Develop and execute the mandi's business plan to achieve volume, revenue, and profitability targets.
  • Track daily business performance and take corrective actions to address gaps.
  • Identify opportunities to improve margins, productivity, and overall marketplace efficiency.
  • Ensure disciplined execution against business targets and operating metrics.

• Demand & Buyer Management

  • Build and manage a strong network of buyers within the assigned market.
  • Drive buyer acquisition, activation, retention, and repeat transactions.
  • Increase auction participation and marketplace liquidity.
  • Understand buyer requirements, pricing trends, and market dynamics to improve realization.
  • Build strong relationships with key buyers and drive profitable customer growth.

• Supply & Farmer Management

  • Work closely with the supply team to ensure adequate and consistent farmer/producer participation.
  • Build relationships with farmers and local sourcing partners to understand crop arrivals, quality, and market conditions.
  • Ensure sufficient supply availability to meet marketplace demand.
  • Identify opportunities to improve farmer retention and procurement efficiency.

• Commercial & Credit Management

  • Ensure commercial discipline across buyer transactions and protect business margins.
  • Monitor customer credit, payment cycles, and collections in coordination with the Finance/Credit teams.
  • Support commercial negotiations with buyers while ensuring adherence to business policies.
  • Identify potential credit and commercial risks and escalate them proactively.

• Mandi Operations & Execution

  • Work closely with Operations, Quality, and other field teams to ensure smooth day-to-day mandi operations.
  • Resolve operational and commercial bottlenecks that impact marketplace throughput or customer experience.
  • Drive adoption of technology and processes that improve visibility, productivity, and transaction efficiency.
  • Use business data and market intelligence to make faster and better commercial decisions.

• Team & Stakeholder Management

  • Lead and manage the on-ground marketplace team for the assigned mandi.
  • Set clear targets, review performance, and build a culture of ownership and execution.
  • Collaborate with central teams including Finance, Operations, Quality, Product, Technology, and Analytics.
  • Act as the single point of ownership for overall mandi performance and ensure timely resolution of issues.

Qualifications

• Experience Requirements
  • 4–8 years of experience in General Trade, Fast-Moving Consumer Goods (FMCG), Food, Agri-business, Fresh Produce, Distribution, B2B Sales, or Marketplace businesses.
  • Experience managing a business, territory, channel, or market with clear revenue/profitability targets.
  • Prior experience in a mandi, distribution-led, or highly field-oriented business will be an advantage.
  • Strong experience in customer/buyer management and commercial negotiations.
  • Experience managing field teams and working in high-intensity operating environments.

Preferred Skills

• Familiarity with agricultural supply chains and market dynamics.
• Proficiency in data analysis and market intelligence tools.
• Strong communication and interpersonal skills.

Experience

• Minimum of 4 years of relevant experience in a similar role, with a proven track record in P&L management and team leadership.

Environment

• Base Location: Nashik/Pune, Maharashtra. Candidates currently based in Maharashtra or those willing to relocate are encouraged to apply.
• Travel Frequency: High, with frequent travel across Maharashtra (primarily Nashik–Solapur belt), Rajasthan, and Gujarat based on mandi locations and business requirements.

Salary

• Salary details are not specified.

Growth Opportunities

• Opportunities for career advancement within the company, particularly as the organization scales and expands operations across additional mandis.

Benefits

• Benefits package details are not specified.