Product Manager
Company Overview
Not specified.
Job Summary
We are seeking an experienced and result-oriented Product Manager with a strong background in product management and doctor marketing within the pharmaceutical and life sciences industry. The role involves developing and executing strategic marketing initiatives, enhancing engagement with healthcare professionals, and driving referral-influencing activities to support business growth. The ideal candidate will leverage their expertise in doctor segmentation, scientific communication, and healthcare professional engagement to translate product positioning into effective marketing strategies.
Responsibilities
- Product Strategy & Management: Develop and implement comprehensive product strategies, positioning, and marketing plans aligned with organizational goals.
- Doctor Marketing: Design and execute targeted marketing initiatives aimed at healthcare professionals to increase product awareness, engagement, and adoption.
- Doctor Segmentation: Identify, analyze, and segment healthcare professionals based on relevant parameters to enable precise and effective marketing efforts.
- Scientific Communication: Develop and communicate scientific product information, clinical evidence, and product benefits to healthcare professionals in a clear and impactful manner.
- Referral-Influencing Strategies: Plan and execute initiatives to strengthen professional engagement and influence appropriate referrals through scientific and evidence-based communication.
- Marketing Campaigns: Conceptualize, develop, and implement product campaigns, promotional materials, and engagement programs tailored to the target audience.
- Stakeholder Collaboration: Collaborate closely with sales teams and internal stakeholders to ensure the seamless execution of product marketing initiatives.
- Market Intelligence: Monitor market trends, competitor activities, customer insights, and emerging opportunities to refine and optimize product strategies.
- Performance Monitoring: Evaluate the effectiveness of marketing initiatives, analyze outcomes, and recommend improvements based on business results and stakeholder feedback.
Qualifications
- 10–12 years of relevant experience in product management and doctor marketing within the pharmaceutical or life sciences industry.
- Strong understanding of pharmaceutical product marketing and healthcare professional engagement.
- Demonstrated expertise in doctor segmentation and targeted marketing strategies.
- Experience in scientific communication and evidence-based product promotion.
- Knowledge of referral-influencing strategies and professional engagement initiatives.
- Excellent strategic thinking, communication, analytical, and stakeholder management skills.
- Ability to work independently as an individual contributor while collaborating effectively with cross-functional teams.
- Educational Qualification: Not specified, but typically a degree in Life Sciences, Pharmacy, Marketing, or related fields.
Preferred Skills
- Experience with digital marketing and digital engagement tools.
- Knowledge of clinical research and scientific publication processes.
- Strong presentation and scientific communication skills.
- Ability to adapt to changing market dynamics and emerging healthcare trends.
Experience
- 10–12 years of relevant experience in product management and doctor marketing within the pharmaceutical or life sciences industry.
- Proven track record of executing targeted healthcare professional engagement and referral-influencing initiatives.
Environment
- Location: Gurgaon, India.
- Work Setting: Office-based with travel requirements.
- Travel: Willingness to travel approximately 5–7 days per month for field engagement and stakeholder meetings.
- Work Conditions: Professional office environment with field visits and cross-functional collaboration.
Salary
- Estimated Range: ₹20–25 LPA (Annual CTC).
Growth Opportunities
Not specified.
Benefits
Not specified.
