Campaign Manager - Influencer Marketing

Company Overview

[Company information not provided.]

Job Summary

The Campaign Manager - Influencer Marketing is responsible for leading and managing influencer campaigns, strategic partnerships, and affiliate marketing initiatives. This role aims to enhance brand advocacy and community engagement while driving measurable business impact through data-driven insights.

Responsibilities

• Lead Influencer Campaigns: Own end-to-end planning and execution of paid, barter, and product seeding campaigns to ensure timely delivery and strong creator partnerships.
• Manage Strategic Partnerships: Drive external partnerships with culturally relevant brands, creators, and events to foster impactful collaborations.
• Manage Affiliate Marketing: Expand the affiliate ecosystem by identifying potential affiliates and launching growth initiatives while managing affiliate agency performance.
• Scale the Creator Community: Grow and engage with the Gen Z creator network, including a campus ambassador program to strengthen brand advocacy.
• Optimize Performance & ROI: Track campaign performance, optimize budgets, and leverage data-driven insights to maximize business outcomes and return on investment (ROI).

Qualifications

• Strong understanding of influencer marketing strategies and campaign execution.
• Excellent project management skills with the ability to handle multiple initiatives concurrently.
• Strong communication and collaboration skills to build partnerships with creators and brands effectively.
• Proficient in analyzing data to track performance and inform campaign optimizations.
• Familiarity with affiliate marketing and community engagement strategies.
• Background in marketing, communications, or a related field.

Preferred Skills

• Experience working with Gen Z audiences.
• Knowledge of social media platforms and content trends.
• Familiarity with budget management and financial analytics.
• Creative problem-solving skills to drive innovative campaign strategies.

Experience

• Previous experience in influencer marketing, partnership management, or related fields is preferred, but specific years of experience are not specified.

Environment

• The work setting may involve collaboration in a dynamic marketing environment; details regarding location, such as remote or in-office, are not provided.

Salary

[Salary information is not provided.]

Growth Opportunities

[Opportunities for career advancement are not specified.]

Benefits

[Details regarding offered benefits are not provided.]