Key Responsibilities   ● Own the growth roadmap for the Sampurna apps end-to-end: acquisition, activation,

  retention, and referral.

  ● Run influencer and creator marketing at scale, especially with rural and vernacular

  creators.

  ● Structure and close mobile OEM pre-install partnerships (Xiaomi, Samsung, Realme,

  Vivo, etc.).

  ● Negotiate and run brand collaborations and distributor co-marketing programmes that

  drive installs and active usage.

  ● Own social media strategy and output across Instagram, YouTube, and Facebook.

  ● Manage mainline ATL and BTL agency relationships. Brief, monitor, hold to SLAs.

  ● Plan and execute offline activations: cattle fairs, dairy cooperative events, mandis, agri

  exhibitions, mailer programmes, etc.

  ● Run continuous growth experiments. Document, scale the winners