About the Role:

As the Head of Demand Gen/Growth, you will be responsible for the strategy and execution of marketing programs to capture and nurture prospects. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing, and optimizing the use of our own website as a lead generation channel. The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. 
 

This individual will own all aspects of demand generation marketing, working closely with members of the leadership, sales, and marketing teams. This is a great opportunity for candidates who want to work in a fast-paced collaborative environment, make a big impact and win as a team to scale a growing business.

• Develop and execute demand generation initiatives to drive new PriceLabs leads and nurture our existing database of leads
• Own budget, and metrics and foster an understanding of our efforts through great internal reporting and sharing of results. 
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps
• Improve the efficiency and effectiveness of our marketing system to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
• Penetrate our target geos and segments with the right mix of targeted marketing and ABM programs in partnership with Sales.
• Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
• Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.
• Set a tone of high standards, customer obsession and data-driven disciplined decision-making.