<div>Key Responsibilities</div> <div>&bull; Plan, execute, and optimize performance marketing campaigns across Google, Meta, and other paid channels</div> <div>&bull; Own end-to-end funnel performance including lead generation, CPL, CAC, and conversion rates</div> <div>&bull; Manage budgets, bidding strategies, and creatives to drive efficient growth</div> <div>&bull; Work closely with content, design, and product teams to improve landing pages and conversion flows</div> <div>&bull; Track campaign performance, build dashboards, and share actionable insights</div> <div>&bull; Run A/B tests on ads, creatives, audiences, and landing pages to improve ROI</div> <div>&bull; Ensure data accuracy and attribution using tools like GA, Meta Ads Manager, and Google Ads</div>