VP – Marketing
Company Overview
Not specified.
Job Summary
We are seeking a senior marketing leader to develop and scale the company's go-to-market (GTM) engine in the B2B technology sector. The role focuses on building a repeatable outbound demand generation process, creating a predictable pipeline engine, and establishing the Sales Development Representative (SDR)/Business Development Representative (BDR) function from the ground up. The successful candidate will drive revenue growth by implementing outbound strategies, managing teams, and aligning marketing efforts with sales objectives.
Responsibilities
- Build the outbound engine: Define strategy, channels, messaging, and operating rhythm for outbound demand generation.
- Build and scale the SDR/BDR function: Set up the team, hiring plan, processes, KPIs, playbooks, and performance cadence.
- Drive pipeline creation: Develop a measurable and predictable pipeline engine in close partnership with the Sales team.
- Make marketing revenue-led: Establish clear funnel metrics, attribution models, and accountability from activity through qualified pipeline and revenue.
- Own the overall B2B marketing and demand-generation strategy.
- Develop outbound programs targeting specific accounts, segments, and buyer personas.
- Build Account-Based Marketing (ABM) campaigns and account engagement programs.
- Collaborate closely with Sales on Ideal Customer Profile (ICP), messaging, pipeline targets, and conversion metrics.
- Hire, coach, and manage SDR/BDR talent as the function scales.
- Create repeatable processes, playbooks, and reporting for marketing and SDR performance.
- Track funnel performance across lead generation, qualification, meetings, pipeline, and conversion.
- Continuously test channels, messaging, and campaigns to improve pipeline efficiency.
Qualifications
- 8+ years of experience in B2B Marketing, Demand Generation, or Growth Marketing.
- Hands-on experience building outbound-led GTM motions beyond inbound or brand marketing.
- Proven experience in setting up and scaling SDR/BDR teams.
- Strong understanding of B2B pipeline generation, Account-Based Marketing (ABM), segmentation, and funnel metrics.
- Ability to work closely with Sales and translate marketing activities into measurable pipeline outcomes.
- High ownership and comfort operating in a fast-moving, build-from-scratch environment.
- Educational qualifications: Not specified.
Preferred Skills
- Experience with multi-channel outbound campaigns.
- Expertise in marketing automation and CRM tools.
- Strong analytical skills for funnel and performance tracking.
- Excellent leadership and team management capabilities.
- Knowledge of technology industry trends and B2B sales cycles.
Experience
- 8+ years of relevant experience in B2B marketing, demand generation, or growth marketing.
- Demonstrated success in building outbound GTM strategies and scaling SDR/BDR teams.
Environment
- The role is based in India.
- The work environment involves collaborating closely with sales teams and building processes from scratch.
- The setting is likely fast-paced and dynamic, requiring high ownership and adaptability.
Salary
Not specified.
GrowthOpportunities
Not specified.
Benefits
Not specified.
