Area Sales Manager | Scrabble & Jigsaw
Posted on December 26, 2025
Job Description
<h3 data-end="809" data-start="781"><strong data-end="809" data-start="785">Key Responsibilities</strong></h3>
<h4 data-end="843" data-start="811"><strong data-end="843" data-start="816">Sales & Business Growth</strong></h4>
<ul data-end="1124" data-start="844">
<li data-end="973" data-start="844">
<p data-end="973" data-start="846">Deliver sales targets for Rich Products’ HTF portfolio including <strong data-end="972" data-start="911">non-dairy creamers, toppings, bases, and bakery solutions</strong>.</p>
</li>
<li data-end="1050" data-start="974">
<p data-end="1050" data-start="976">Drive volume, value, and range expansion across assigned Mumbai territory.</p>
</li>
<li data-end="1124" data-start="1051">
<p data-end="1124" data-start="1053">Ensure strong secondary sales and healthy distributor inventory levels.</p>
</li>
</ul>
<h4 data-end="1166" data-start="1126"><strong data-end="1166" data-start="1131">HoReCa & Foodservice Management</strong></h4>
<ul data-end="1521" data-start="1167">
<li data-end="1295" data-start="1167">
<p data-end="1295" data-start="1169">Develop and manage key HoReCa accounts including <strong data-end="1294" data-start="1218">hotels, QSRs, cafés, bakeries, patisseries, cloud kitchens, and caterers</strong>.</p>
</li>
<li data-end="1411" data-start="1296">
<p data-end="1411" data-start="1298">Engage with chefs, bakery owners, and procurement teams for <strong data-end="1410" data-start="1358">product trials, menu placements, and conversions</strong>.</p>
</li>
<li data-end="1521" data-start="1412">
<p data-end="1521" data-start="1414">Execute foodservice activations, demos, and sampling in coordination with the culinary and marketing teams.</p>
</li>
</ul>
<h4 data-end="1564" data-start="1523"><strong data-end="1564" data-start="1528">Distributor & Channel Management</strong></h4>
<ul data-end="1787" data-start="1565">
<li data-end="1627" data-start="1565">
<p data-end="1627" data-start="1567">Appoint, manage, and develop distributors and sub-stockists.</p>
</li>
<li data-end="1702" data-start="1628">
<p data-end="1702" data-start="1630">Improve distributor productivity, beat coverage, and outlet penetration.</p>
</li>
<li data-end="1787" data-start="1703">
<p data-end="1787" data-start="1705">Manage trade schemes, discounts, credit, and claims in line with company policies.</p>
</li>
</ul>
<h4 data-end="1827" data-start="1789"><strong data-end="1827" data-start="1794">Market Execution & Visibility</strong></h4>
<ul data-end="2079" data-start="1828">
<li data-end="1901" data-start="1828">
<p data-end="1901" data-start="1830">Ensure execution of promotions, price-offs, and visibility initiatives.</p>
</li>
<li data-end="1993" data-start="1902">
<p data-end="1993" data-start="1904">Track competitor activity, pricing, and new launches in the foodservice and bakery space.</p>
</li>
<li data-end="2079" data-start="1994">
<p data-end="2079" data-start="1996">Improve product availability and merchandising at distributor and key outlet level.</p>
</li>
</ul>
<h4 data-end="2105" data-start="2081"><strong data-end="2105" data-start="2086">Team Management</strong></h4>
<ul data-end="2290" data-start="2106">
<li data-end="2159" data-start="2106">
<p data-end="2159" data-start="2108">Lead and develop Sales Officers / Sales Executives.</p>
</li>
<li data-end="2225" data-start="2160">
<p data-end="2225" data-start="2162">Conduct joint market visits, training, and performance reviews.</p>
</li>
<li data-end="2290" data-start="2226">
<p data-end="2290" data-start="2228">Drive disciplined execution through structured market working.</p>
</li>
</ul>
<h4 data-end="2323" data-start="2292"><strong data-end="2323" data-start="2297">Reporting & Compliance</strong></h4>
<ul data-end="2466" data-start="2324">
<li data-end="2389" data-start="2324">
<p data-end="2389" data-start="2326">Provide accurate sales forecasts, MIS, and market intelligence.</p>
</li>
<li data-end="2466" data-start="2390">
<p data-end="2466" data-start="2392">Ensure adherence to Rich Products’ compliance, quality, and SOP standards.</p>
</li>
</ul>
<hr data-end="2471" data-start="2468" />
<h3 data-end="2498" data-start="2473"> </h3>