Senior Copywriter

Company Overview

Comet is one of India’s fastest-growing sneaker brands, based out of Bangalore. As a lifestyle brand, Comet designs sneakers tailored for Indian feet to meet global standards. The company is committed to building sneaker culture in India—one great pair, idea, and story at a time.

Job Summary

The Senior Copywriter at Comet will play a pivotal role in shaping the brand’s voice across various platforms and campaigns. Responsible for developing compelling content that resonates with sneaker culture and the target audience, the role involves translating brand strategies into engaging narratives for social media, digital channels, product launches, events, and collaborations. The ideal candidate will bring sharp thinking, cultural fluency, and creative excellence to every project, contributing to the growth and recognition of the Comet brand.

Responsibilities

• Own content strategy, ideation, and copy for key campaigns, product drops, and brand moments from conception to execution.
• Develop creative concepts and content strategies for events, launches, and cultural moments aligned with brand goals.
• Collaborate with ambassadors and creators to produce native, authentic content that reflects sneaker culture rather than traditional advertising.
• Create launch ideas and communication plans for new ambassador onboarding, announcements, collaborations, and partnerships.
• Write sharp, distinctive, and on-brand copy across social media, digital channels, campaigns, product drops, videos, and events.
• Work closely with design, media, performance, growth, and other teams to translate insights into compelling creative outputs.
• Utilize performance and audience insights to continuously refine copy and content strategies across social and digital platforms.
• Partner with the broader Narrative team to develop campaign strategies, ideas, events, launches, and ambassador programs.
• Maintain a consistent yet evolving brand voice across all touchpoints to ensure brand coherence and relevance.

Qualifications

• 4–5 years of relevant experience in copywriting for social and digital platforms, ideally within consumer, lifestyle, fashion, sneaker, or D2C brands.
• Strong command of language with the ability to craft witty one-liners, campaign concepts, product copy, announcements, scripts, and long-form storytelling.
• Deep understanding of sneaker culture, including terminology such as silhouettes, drops, colorways, collabs, etc.
• Excellent creative thinking skills with the ability to generate original, impactful ideas.
• Advanced skills in content creation across multiple formats, including social media, digital, video scripts, and campaigns.
• Strong written and verbal communication skills, capable of selling ideas and collaborating effectively with diverse teams.
• Ability to interpret broader brand directions and translate them into culturally relevant, channel-native copy.
• Passionate about culture, internet behavior, fashion, music, sports, and current trends.

Preferred Skills

• Experience working with influencers, ambassadors, or creators to develop authentic content.
• Knowledge of digital marketing and performance insights to optimize content.
• Familiarity with brand storytelling and maintaining a consistent voice.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.
• Curiosity about emerging cultural trends and how they influence sneaker and lifestyle communities.

Experience

• 4–5 years of professional experience in copywriting, preferably within consumer, lifestyle, fashion, sneaker, or D2C brands.
• Proven track record of creating engaging content for social media, digital campaigns, and brand activations.

Environment

• Location: Bangalore-based role, with a focus on a dynamic, creative, and collaborative work environment.
• Work setting involves close coordination with cross-functional teams including design, media, growth, and marketing.
• The role may involve participating in events, launches, and cultural activities relevant to sneaker culture.
• The work environment is fast-paced, requiring agility, quick thinking, and adaptability.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.