CRM Manager | Scrabble & Jigsaw

Posted on 08-11-2023

Job Description

Plan, execute, and manage engagement campaigns across different communication channels including email, push, in-app, WhatsApp and SMS
Ability to design, develop innovative campaigns that resonate with our target audience (HNIs)
Measure and improve conversion rates across different stages of the funnel (top, middle, bottom)
Build and maintain a pipeline of qualified leads for the Sales team to pursue
Improve user retention through new initiatives including referral programs
Define key metrics and track them to measure short-term and long-term impact of engagement strategies
Analyze large data sets (App usage, feature adoption, etc.), identify trends and present updates to senior management
Coordinate with internal and external stakeholders such as marketing, product, sales teams and 3rd party CRM tool vendors