CRM Manager | Scrabble & Jigsaw
Posted on November 8, 2023
Job Description
- Plan, execute, and manage engagement campaigns across different communication channels including email, push, in-app, WhatsApp and SMS
- Ability to design, develop innovative campaigns that resonate with our target audience (HNIs)
- Measure and improve conversion rates across different stages of the funnel (top, middle, bottom)
- Build and maintain a pipeline of qualified leads for the Sales team to pursue
- Improve user retention through new initiatives including referral programs
- Define key metrics and track them to measure short-term and long-term impact of engagement strategies
- Analyze large data sets (App usage, feature adoption, etc.), identify trends and present updates to senior management
- Coordinate with internal and external stakeholders such as marketing, product, sales teams and 3rd party CRM tool vendors