CRM Manager | Scrabble & Jigsaw
Posted on November 8, 2023
Job Description
<ul>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Plan, execute, and manage engagement campaigns across different communication channels including email, push, in-app, WhatsApp and SMS </span></span></span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Ability to design, develop innovative campaigns that resonate with our target audience (HNIs)</span></span></span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Measure and improve conversion rates across different stages of the funnel (top, middle, bottom)</span></span></span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Build and maintain a pipeline of qualified leads for the Sales team to pursue</span></span></span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Improve user retention through new initiatives including referral programs</span></span></span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Define key metrics and track them to measure short-term and long-term impact of engagement strategies </span></span></span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Analyze large data sets (App usage, feature adoption, etc.), identify trends and present updates to senior management</span></span></span></span></span></span></span></li>
<li style="border:none; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-SG" style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Quattrocento Sans",sans-serif"><span style="color:black">Coordinate with internal and external stakeholders such as marketing, product, sales teams and 3rd party CRM tool vendors</span></span></span></span></span></span></span></li>
</ul>