Performance Marketing Lead

Company Overview

We build health and wellness care for mothers and babies across pregnancy through two years postnatal. This happens through three businesses working together: a premium postnatal care institute in Mumbai, a pan-India app, and a nutraceuticals product line — all serving the same mother across the same window of care.

Job Summary

The Performance Marketing Lead is responsible for owning the end-to-end paid acquisition strategy for our three business lines: the Institute, the App, and the Product Line. This role combines creativity with data-driven decision-making, managing campaigns across various platforms while building a robust system for creative testing and iteration to optimize performance continuously.

Responsibilities

• Paid & Performance Media: Plan and execute paid acquisition strategies across Meta, Google, and relevant marketplace/quick-commerce platforms (e.g., Amazon Ads, Blinkit, Zepto).
• Budget Management: Own budget pacing and spend decisions based on real Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) targets, with daily tracking and adjustments.
• Creative Research & Testing: Continuously research competitor creatives, format trends, and benchmarks; build a creative iteration engine to test new concepts and formats.
• Agency & Vendor Management: Brief and hold accountable performance marketing agencies and specialist vendors while evaluating their media plans and creative recommendations against data.
• Measurement & Reporting: Build and manage performance dashboards, including key metrics like CAC, ROAS, hook rate, and CTR; report detailed performance insights directly to the CEO.
• Collaboration: Work alongside the Brand & Content Head to ensure creative alignment with brand guidelines while partnering with the Channel Head to determine optimal platforms and moments for paid support.

Qualifications

• Experience: 3-6 years of hands-on performance marketing experience, ideally in-house at a Direct-to-Consumer (D2C) or consumer brand.
• Analytical Skills: Strong fluency in key performance metrics (CAC, ROAS, contribution margin, hook rate, hold rate, CTR) with the ability to write detailed performance reports.
• Creative Testing: Proven experience in building and running a creative testing process, including research, benchmarking, and iteration.
• Budget Management: Demonstrated ability to manage real paid budgets across Meta, Google, and other marketplace or quick-commerce platforms.
• Agency Interaction: Experience managing or working directly with a performance marketing agency.
• Education: Relevant bachelor's degree in Marketing, Business, or a related field.

Preferred Skills

• Familiarity with quick-commerce ad platforms like Blinkit, Zepto, and Instamart.
• Experience in nutraceuticals, wellness, D2C healthcare, or other trust-driven categories.
• Prior experience setting up performance marketing measurement for multiple products or business lines simultaneously.

Experience

3-6 years of relevant performance marketing experience, with a strong focus on hands-on management of campaigns and agency relationships.

Environment

This position is based in Gurgaon and is a full-time role. The ideal candidate will be expected to operate in a dynamic startup environment, being the first in-house performance marketing hire.

Salary

Not specified.

Growth Opportunities

With the impending launch across three business lines, this role offers the potential for significant career advancement within the company as the marketing team expands.

Benefits

• Equal opportunity employer with a commitment to diversity and inclusion.
• Parents returning to work are especially encouraged to apply.