Junior PR Executive

Job Summary

A fast growing fragrance brand is seeking a proactive and organised Junior PR Executive to support its public relations initiatives. The role focuses on coordinating with external PR agencies, tracking media coverage, managing campaign deliverables, and ensuring the smooth execution of PR activities. This position contributes to enhancing the brand’s visibility and maintaining consistent communication across various channels.

Responsibilities

• Coordinate with external PR agencies on campaign timelines, media pitches, and deliverables.
• Track media coverage, press mentions, editorial features, and campaign outcomes.
• Support product seeding, gifting initiatives, brand collaborations, and PR events.
• Assist in preparing press releases, media briefs, and other PR communication materials.
• Maintain PR trackers, prepare reports, and monitor competitor activities and industry trends.
• Coordinate with internal marketing, social media, and creative teams to ensure consistent brand communication.

Qualifications

• 1–2 years of experience in public relations, communications, or brand marketing.
• Experience with direct-to-consumer (D2C) brands in fashion, beauty, lifestyle, or related consumer categories is preferred.
• Candidates from PR or communications agencies are also welcome.
• Strong communication, coordination, organisational, and follow-up skills.
• Proactive and detail-oriented approach.
• Interest in public relations and consumer brands.

Experience

• 1 to 2 years of relevant experience in PR, communications, or brand marketing.

Environment

• Location: Okhla, New Delhi.
• Working days: 5.5 days a week.
• Collaborative work environment involving coordination with external agencies and internal teams.