Roles & Responsibility:

 

•
Driving Customer lifetime value
o
Driving innovation and efficiency in customer acquisition, customer experience and retention
o
Owning the D2C P&L
o
Building a customer persona to drive new initiatives
o
Driving content and media strategy to enhance brand awareness
•
New product launch planning and activation - across channels
o
Influencer collaborations, Media planning and execution of other promotions ideas
•
Drive initiatives to build Brand Pull- Trade Marketing initiatives, POP displays, store branding, BTL, ATL, Exhibitions , Awards , etc.

 

•
Owning and driving the Overall Marketing Calendar aligned with key seasons events
•
Piloting and driving US Marketing Plan- Tik Tok / Influencer / PR to align with business goals
•
Leading Brand Partnerships and collaboration

 

Skills Required:

 

•
Strong individual performer
•
Detail orientation
•
Inter-personnel skills
•
Networking and PR
•
Understanding of technology to ensure effective use
•
Ability to work around constraints and strict timeline to get the task done