AI Creative Operator
Job Summary
The AI Creative Operator will be responsible for managing and executing creative production workflows utilizing AI tools to enhance and accelerate content creation for social media, editorial, and performance advertising channels. This role involves transforming existing photography and campaigns into multiple formats and variants to support the company's retail and digital marketing efforts. Additionally, the role includes generating initial drafts of product and website copy using AI, which will be refined by the marketing team. The position is hands-on, requiring technical proficiency in design and AI tools, with a focus on maintaining brand consistency and optimizing creative outputs for performance.
Responsibilities
- Resize and reformat existing photography and video content across various formats including Instagram feed, stories/reels, WhatsApp catalog, website banners, and print/in-store collateral.
- Utilize generative AI tools (such as Photoshop generative fill, Higgsfield, Midjourney, Firefly) for background swaps, retouching, and asset generation.
- Develop and maintain reusable templates to enable rapid production of multiple on-brand variants from a single shoot, reducing manual effort.
- Produce and test multiple creative variants (differing hooks, colors, CTAs, overlays) for performance ad campaigns, iterating based on performance metrics.
- Ensure all creative outputs adhere to Bombay Shirt Company’s brand guidelines and visual identity standards.
- Draft initial product descriptions and PDP (product detail page) copy using AI tools based on product attributes like fabric, fit, collar type, and occasion.
- Generate first-pass website and campaign copy for review, flagging content that requires human editing before publishing.
- Collaborate with the marketing team to refine AI-generated content and optimize creative workflows.
Qualifications
- 2–4 years of experience in graphic design, digital creative production, or related fields.
- Strong proficiency in Adobe Photoshop and experience with at least one generative AI image tool (Higgsfield, Midjourney, Firefly).
- Familiarity with Claude or similar AI tools for content and copy generation.
- An eye for brand consistency, with the ability to identify when AI outputs are off-brand or unsuitable for apparel (texture, drape, fit).
- Understanding of performance advertising, including creative testing, CTR optimization, and ad fatigue management.
- Basic copywriting skills are a plus but secondary to creative production expertise.
- Educational background in design, marketing, or related disciplines is preferred.
Preferred Skills
- Experience with performance ad creative and digital marketing campaigns.
- Ability to build and manage templates and workflows for scalable content production.
- Knowledge of emerging AI tools and willingness to evaluate and recommend new technology solutions.
- Strong organizational skills and systems-minded approach to repetitive tasks and process optimization.
Experience
- 2 to 4 years of relevant experience in digital creative production, graphic design, or a similar role, preferably within fashion or apparel brands.
- Proven experience working with AI tools for image and content generation.
Environment
- The role is based in a hybrid work setting, primarily in-office at Lower Parel, Mumbai.
- The work involves hands-on creative production, using digital tools and AI software.
- The environment encourages innovation, technical experimentation, and adherence to brand standards.
Salary
Growth Opportunities
- Opportunities to advance into senior creative roles, digital marketing management, or AI tools specialization.
- Potential to lead creative workflows and contribute to strategic content innovation.
Benefits
