VP Marketing - Khetika Brand

Company Overview

Not specified.

Job Summary

The VP of Marketing for the Khetika brand is a strategic leadership role responsible for driving brand growth, overseeing sales initiatives, and managing marketing strategies within the FMCG food sector. The role involves developing high-impact marketing campaigns, expanding brand presence, and leading sales efforts to achieve ambitious revenue targets, with a focus on high-consideration, non-impulse food items such as spices and other FMCG products.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand visibility and market share for Khetika.
• Lead sales initiatives, including planning, forecasting, and achieving sales targets aligned with the company’s growth objectives.
• Manage and optimize a marketing budget of approximately INR 70 LPA.
• Oversee product positioning, branding, and promotional activities for high-consideration FMCG items, particularly spices, with potential exploration into other food categories.
• Collaborate with cross-functional teams including sales, product development, and supply chain to ensure cohesive brand messaging and market penetration.
• Monitor market trends, consumer insights, and competitive landscape to inform strategic decisions and identify new growth opportunities.

Qualifications

• Proven experience in brand management and sales leadership within the FMCG food industry.
• Strong understanding of high-consideration food products such as spices, with experience in other FMCG categories preferred.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Excellent leadership, strategic thinking, and communication skills.
• Educational qualification: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Experience in managing large marketing budgets and leading cross-functional teams.
• Knowledge of the FMCG distribution channels and consumer behavior.

Preferred Skills

• Experience in spices or similar high-involvement food categories.
• Ability to explore and adapt to other FMCG food segments beyond spices.
• Strong analytical skills with proficiency in market research and data-driven decision-making.
• Innovative mindset with a focus on high-consideration, non-impulse buying behavior.
• Fluency in English and local language(s).

Experience

• Minimum of 10+ years of relevant experience in brand management and sales within the FMCG food sector.
• Prior experience in leading marketing teams and managing large-scale budgets.
• Experience working in Mumbai or similar metropolitan markets is preferred.

Environment

• The role is based in Mumbai, with a hybrid work environment combining in-office and remote work.
• The position involves strategic planning, team leadership, and collaboration with various departments.
• The work setting is fast-paced, requiring adaptability and proactive decision-making.

Salary

• The role offers a competitive salary package of approximately INR 70 LPA, commensurate with experience and qualifications.

GrowthOpportunities

Not specified.

Benefits

Not specified.