About Us: We are uppercase, a design-first and environmentally sensitive brand of Travel Gear committed to revolutionizing the travel experience through innovative design and functionality. Our fashion-forward products don’t just help the youth look and feel good—they also empower them to do good. We've got some pretty cool bragging rights! uppercase is the first and only GRS-certified (Gold Standard for Sustainability) travel gear brand in India, and we’re the proud winners of the prestigious Red Dot Design Award. And now, we’ve made history as the first Indian luggage brand to be featured at New York Fashion Week 2025—taking our commitment to sustainability and style to the global stage. More than just travel gear, our products make a bold fashion statement while staying true to our eco-conscious ethos. With over 36+ months in operation and a team of 70+, we've established a vibrant culture that embodies inclusivity, transparency, and ownership at its core. We understand that work is an integral part of life, not separate from it. By nurturing a culture that values both personal and professional fulfilment, we ensure that our team members thrive both inside and outside the workplace. Website: https://uppercase.co.in/ Position: Assistant Brand Manager/ Brand Manager Function: Marketing Reporting to: Head - Marketing Location: Mumbai Role Brief: This role sits at the crossroads of consumer insight, product development, and brand storytelling. You will translate our brand ethos into products that not only meet customer needs but also build equity, tell a compelling story, and strengthen our identity. From shaping the product roadmap to positioning and packaging, you’ll play a key role in crafting a brand people don’t just buy from—but believe in. Desired Candidate Profile: • 4–8 years of experience in product & brand management ideally from luggage or in consumerfacing industries (e.g., fashion, lifestyle, footwear, accessories) • Strong understanding of physical product development, preferably with exposure to manufacturing/sourcing • Experience with market research and data analysis. • Analytical and insights-driven, with a good eye for aesthetics and detail • Familiarity with various marketing channels and platforms. • Ability to work collaboratively with cross-functional teams. Key Responsibilities: Product Strategy: • Define and own the product roadmap aligned with brand strategy and market trends. • Identify market gaps, evolving travel needs, and consumer preferences to feed product development opportunities • Benchmark against competition across Indian and global markets Product Development • Lead the development and execution of a New Product Development (NPD) calendar. • Translate customer insights into product briefs for the design team. • Work closely with design, sourcing, and manufacturing teams to ensure new products align with the brand’s values and market demand. Go-to-Market & Launches • Craft compelling product narratives in alignment with brand identity • Collaborate on go-to-market strategies including naming, packaging, positioning, and campaign messaging • Oversee the entire product launch process, including planning, execution, and post-launch Analysis and make recommendations for improvements. Cross-functional Collaboration • Work closely with internal teams – Design, Sourcing, Manufacturing, Sales (Offline & Ecommerce). • Ensure alignment across teams on product specs, timelines, and availability • Be the custodian of the product throughout its lifecycle Pricing & Positioning: • Manage category-specific promotions and pricing strategies Brand Management: • Define and evolve the brand’s positioning, voice, and visual identity • Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels. • Develop annual brand plans aligned with business objectives and customer insights • Monitor and measure brand health through qualitative and quantitative tools Marketing & Communication: • Lead brand campaigns—from brief to execution. • Collaborate with internal creative teams and external agencies to develop impactful communication • Ensure consistency of brand tone and messaging across channels (social, website, e-commerce platforms, retail, others).