1. Campaign Management

• Plan, execute, and optimize digital campaigns across Meta, Google, YouTube, and other paid channels.
• Coordinate with creative, product, and analytics teams to align messaging, targeting, and performance goals.
• Manage campaign budgets, pacing, and ROI targets across channels.

2. Affiliates & Partnerships

• Build and scale the affiliate program (CPA, CPL, revenue-share models).
• Onboard, train, and manage affiliate partners, agencies, and influencer networks.
• Negotiate partnership deals with high-value affiliates and complementary brands.
• Track performance, conversions, and partner ROI using analytics and tracking tools (UTMs, GA4, GTM, etc.).

3. Performance Tracking & Analytics

• Use data to derive actionable insights and optimize campaign performance.
• Build dashboards and reporting frameworks for campaign ROI, partner performance, and channel attribution.
• Collaborate with finance and operations for monthly performance reconciliation and payouts.

4. Growth & Experimentation

• Identify and test new growth channels, partnerships, and audience cohorts.
• Drive co-marketing and cross-sell initiatives with partner brands or internal verticals (clinics, wellness, education).